logo + corporate identity naturopathic practice

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Start date: 01-11-2016

Ending date: 21-11-2016

Total budget: € 150.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

I have a practice (www.gezondzwangerpraktijk.nl) but the current logo and corporate identity doesn't match what I want for my practice. It is too playful and not serieus enough. But what I really like about it, is that it isn't standard for a naturopathic practice. For Gezond Leven Praktijk and Gezond Zwanger Praktijk I'm looking for a logo and corporate identity. This should not be two completely separate projects: logo / corporate identity of Gezond Leven Praktijk is leading and Gezond Zwanger Praktijk is a derivative (eg, a different color) here.

Logo and corporate identity: I want it to be mature, modern, hip and exclusive with a clear link to nature / nutrition / health. The one-to-one consultation, but also balance are important factors.

Company description

In 2017 I will start my naturopathic practice "Healthy Live Practice"(Gezond Leven Praktijk in Dutch). In this practice, I will treat women between 20 and 45 years with physical problems and diseases. I'll do this through one-on-one counseling in three packages: one day personal assistance, a 10-day detox or an 6-months accompaniment. In this intensive packages I am the source of information for these women and they can reach me every day and they do not need to wait for our regular appointments. I want to give them back trust in their bodies and grip on their lives and health. My advice is based on an extensive intake and additional (laboratory) tests and consist of nutrition and supplementation advice, tailored to individual needs. I'll cooperate with general practitioners and specialists, to provide effective complementary care. Since 2015 I have "Healthy Pregnant practice" (Gezond Zwanger Praktijk in Dutch) in which I advised women who have fertility problems. I want to bring my present practice as a trade mark in my new practice Gezond Leven Praktijk.

I work from the vision that each disease / disorder arose from an underlying physical imbalance. I'm going to detect this imbalance and treat it with diet and supplements. Ultimately, this leads to a healthy life (and in the case of fertility problems to a good fertility and thus a pregnancy / child)

Target group

My target audience are women between 20 and 45 years. They have a steady job, a steady income and are at the heart of life. They have a husband and (the desire for) a family. They are very busy (work, home, parenting, friendships), but often have to drop out because of their physical symptoms. This feels like failure for these women. They lose the confidence in their bodies and themselves more and more. They no longer feel like full/real women. They are interested in complementary / alternative medicine. Because of this interest, they know that they have other options besides medication and regular care.

Colors, favourites and other requirements

I'm not looking for a green apple or a wheat stalk as logo, apple green or a female figure in the sky. I love fresh pastel colors (mint, pink, pastel green) and to see them combined with black / white. The logo should be dynamic, but not too many small details (also in small it must be clearly visible). It would be nice if the logo also makes clear that it is one-on-one counseling (eg two faces looking at each other, two figures that fit together) and the exclusive, more luxurious feel.

Designer: Laurine Laurine
design_logo_identite_entreprise-laurine-bGzZu4uG

LaurineLaurine

I'm not sure I understood everything in your previous comment so I did several tests. Is this what you wanted?

GezondZwangerPraktijkGezondZwangerPraktijk

Hi Laurine, That's not what i meant :D I meant I liked the logo where the figures stand lose from each other. I like the logo's, but I don't love them. Maybe you can take a look to my current logo (www.gezondzwangerpraktijk.nl). This logo is not what I want anymore (not serious), but it is very different from other naturopathic practices. Maybe you can integrate that idea in your design?

This contest is finished. Its not possible to reply anymore.
design_logo_identite_entreprise-laurine-WipGZbvM

LaurineLaurine

Hello,
Here the same proposals with the most balanced logo.

Laurine

GezondZwangerPraktijkGezondZwangerPraktijk

I like the ones on the left, but maybe you can make the edges of the figures more fitted (so the fit in each other) and the lining less thick, but more soft (I don't know the right term in Englisch, but more like it's sketched, so less bright on the bottom of the figure, or like a wave)

This contest is finished. Its not possible to reply anymore.
design_logo_identite_entreprise-laurine-XXKivlOy

LaurineLaurine

Hello,

Two proposals for your logo.
Feel free to tell me what you think.

Laurine

GezondZwangerPraktijkGezondZwangerPraktijk

Hi Laurine, I really like the idea of the 2 figures! Only, they seem out of balance. Maybe you can do something about it? I really like the letters and colours you used. Thanks for your input!

This contest is finished. Its not possible to reply anymore.