Create a style and logo - with care - for bikes

Contest holder: Annie
Category: Logo & stationery
Status: Ended

GET A DESIGN

Start date: 21-05-2013

Ending date: 31-05-2013

Total budget: € 349.00

Latest design

Huis van Maartje

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Create an exciting and attractive logo and style for a mobile bicycle repair service in Amsterdam.
Services may be extended in the future to selling (customised) bikes and fixies.

Logo will in first place be used for business card, flyer and FB page. Later for website and company vehicle or stickers on bikes.

Company description

BiciCare:
- Bici stands for Bicycle and comes from Italian (the bike repair man is Italian)
- Care stands for attention and care for the bike (a unique selling point)

Description:
Does your bike need a bit of Care? BiciCare maintains and repairs your bike with attention; as if it was our own bike. And we are happy to come your way, so you save yourself some time and trouble. Your bike is our Care: BiciCare!

Services:
Now: reparations, healthcheck, Care maintenance, mounting online ordered bikes, accessory fixing, service contracts for company or hotel bikes.

Last but not least, the entrepeneur was a professional chef for 15 years. He is making a careerswitch. We may take this theme on board with e.g. pictures to show tools of both professions. Connection is precision, perfection, passion.

Target group

People in Amsterdam, living or working who own a bike and want to take care of it. They like the convenience of a repair service on location. All ages, but mostly 25-50, online and on social media.

Colors, favourites and other requirements

We are thinking of 2 typefaces for the word BiciCare.
Bici: professional, precise, stands for the bike and the tools
Care: Warm and soft, for the caring and attention

Logo must be self explanatory and better than current similar services.
Most competitors use a bike or a wheel and a lot of orange colour is used. So please NO orange.

It can be a bit playful, but needs to be stylish too.

Possible direction we were thinking for later on the web or banners: white bike on white background, sterile and clean with warm logo (not red as too much red cross alike). Other ideas welcome.