Design a dynamic logo for a coaching business

1. THE BUSINESS

Company Name: Pulse
Tagline: Check Your Pulse

Note: the word “Pulse” in the tagline can be dropped to avoid repeating Pulse twice

Pulse is an individual coaching service supporting people over a mid to long term period in:

a) Their professional transition and development. Examples could be people wanting a professional career transition into a new industry. Specific focus will be people wanting to transition into the sport business industry, however, it could also include other industries too.

b) Becoming more active leading them to a healthier lifestyle. Examples could be people recovering from health issues (operation, injury, …), wanting to lose weight or simply concerned about their personal health.


2. FEELINGS TO CONVEY
It is important that people associate the logo with
• Solution focused
• Trust
• Possibilities
• Support
• Quality
• Modern
• Dynamic


3. KEY WORDS & TERMS
Key words and terms to keep in mind when creating the logo
• alive
• pulse
• energising
• empower
• unlock
• pump
• energy
• movement (positive movement)
• flow
• creativity
• goals
• spark
• opportunities
• seek it out
• move forward
• create opportunity
• explosion of opportunities


4. COLOURS & FONTS
The colours and fonts used need to convey trust and support, but with an emphasis on goals and results (solution focused).


5. USAGE
The logo will be used on:
• Website
• Business cards
• Flyers
• Social media and other web platforms
• Letterheads (Formal B2B offers, billing, etc.)
• Presentations


6. TARGET MARKET
Target group is:
• Men and women
• Between 16 and 35 years of age
• Wanting to work in the sport industry
• English speaking (but not necessarily native English speakers) expats (people not from the region)
• High disposable income families prepared to invest in career support


7. FINAL COMMENTS
Logo should be:
• majestic, elegant, powerful
• proud
• MUST be international (careful of Asian interpretation)

Avoid the typical sports cliché (e.g. avoid footballs or any obvious sports equipment)

8. RESULTS
- logo
- business cards
- basic word template
* the logo is the most critical