Design a Logo for a Burger Take-away and Menu

Start date: 02-02-2015

Ending date: 09-02-2015

Total budget: € 250.00
Latest design
Book cover
ThomasCival

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


We are looking for a simple yet business-like logo for the take-away (to be used also on merchandise such as our cups, T-shirts, packaging etc.), as well as a menu lay-out and business cards.

IMPORTANT:
-no clipart logos that one can just easily find via google;
-we are looking for something memorable
-simple does not mean simplistic
-the symbol of Hambrugeria does not necessarily have to be a clipart burger (an Apple logo of the computer is not an apple company!)
-we look for a creative and innovative design

Company description


We are opening our first hamburger take-away place called Hamburgeria (in a series of several over the next 2 years). The concept of our place focuses on offering customers a proper hand-made burger, not the typical fast-food burger with processed meat. All our burger ingredients are fresh with no added colors, preservatives, no GMO, no MSG; as well as a variety of different fresh buns. Besides offering customers a healthy choice, we are also an environmentally-friendly business.

Target group


the usual customers of a healthy take-away

Colors, favourites and other requirements


-no animal inspired logos;
-SIMPLE, FRESH, INSPIRED, TASTY - are some keywords to start with;
-if you wish you can think of a symbol that would represent our business;
- we have a preference for black color, we find that it always goes good with other colors: yellow, green, red or orange
- the source of inspiration for our burger recipes were our travels to different parts of the world, hence each burger comes from a different country!
- the menu offers a selection of beef, chicken, lamb, vegetarian and 50/50 burgers
- besides the burgers the menu will contain: snacks&sides, drinks, desserts
- we will have a two-sided menu (same menu in 2 languages)

Designer: BureauKomma BureauKomma
logo_stationery-bureaukomma-yuYEs1jc

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logo_stationery-bureaukomma-mYBmmTvU

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logo_stationery-bureaukomma-lvs3ybXU

BureauKommaBureauKomma

Zoals u ziet het logo verder uitgewerkt en opzettelijk niet voor een burger logo gekozen.

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logo_huisstijl-bureaukomma-0eRREMW8

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SandoriBVSandoriBV

thank you.
-the new H symbol does not look appealing to us, maybe a totally different one?
-the logo with no background color looks better

SandoriBVSandoriBV

Dear designer, we have updated the brief, it might help steer your design into our direction

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logo_huisstijl-bureaukomma-zoBSj9rE

BureauKommaBureauKomma

Goedeavond,

Bij deze mijn voorstel voor uw logo, feedback is van harte welkom, ik ben erg benieuwd wat u er van vind.

Het logo is opgemaakt in adobe illustrator, en is vector based (te vergroten zo groot u wil zonder kwaliteitsverlies) verder aan te leveren in elk bestandsformaat.

Mocht dit logo u bevallen kan ik eventueel een vrijblijvend huisstijl voorstel voor u doen.

m.v.g. koos, Art-Director - BureauKomma

SandoriBVSandoriBV

Dear Koos, what a positive and sunny logo! Here is our feedback:
1. we like the color and the letter-type (of the above logo), could we see it in black as well?
2. we find the sketch of the happy burger in the logo below pleasantly lovely; however, some reactions in our management team were that it may be interpreted as childish. Could you re-define it or offer another option maybe?
3. the sketch in the above logo resembles too much an eye or a rugby ball
4. please omit the sub-heading <handgemaakte burgers>

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