Design a logo for an Italian based new kids concept called 'LaLa Land' that will contain a nursery, play café and a do it yourself bar for kids.

Briefing logo and launching page website

Name company: LaLa Land
Tag name: Food, fun and family nel paese delle meraviglie
Type of company: multi functional space for kids which will include a nursery (0-3 yrs), a Soft play area with a café attached. In the play café kids can cook themselves.


Filosofy
LaLa Land means: escaping into a dream or fantasy world, escaping from the real world. This is properly what this place should represent. It needs to be the place where both kids and mothers would like to go.
Important features in our interior: swings (we will have some inside), grass and nature, (we will have some fake grass patches inside). Both elements should return on the launch page and possibly in the logo. Other features that could be used for the logo/launch page/FB banner could be nice flowers, unicorns, any other animal (also not realistic), sweets, circus inspired items/animals icecreams etc etc…think paradise for kids AND mums. As it should appear also to mums and older kids (not only 0-3) the style should be not too ‘nursery’ or too primitive.

Here is the pinterest link with inspirational pictures. In the description area of most pictures we wrote down why we added the picture. For example for styling, colour, elements, fonts etc.:
https://it.pinterest.com/jgreen1771/lala-land-final/

Some ideas

Our home page for the website/FB banner (items we also need designing) should be a fantasy world with crazy items in it such as lollypop trees, flowers uniforns, cute colourfull houses, rainbows, crazy animals etc. It could be in a (wavy) landscape with perspective but that is not per definition necessary, it could also be a seamless print of ‘LaLa Land items. See link pinterest chapter launch page ideas

1 circle

We have thought of a round circle that represents a ‘fantasy world/country’ with next to it or above it written lala land+ tagline (see attachment of our home made designs for layout)
Within this circle you could have items of the launch page that represent a fantasy world such as rainbows, unicorns, lolly pops, dummies, hot air balloons, animals also fantasy animals, etc etc. Some items can also escape from this world to give the circle some different dynamics. We have a preference for a round shape, but it could also be the shape of a tree (see pinterest link trees)

2 One item

Something out of the home page/Fb banner such as an animal, house, hot air balloon becomes our trading mark. This ‘mascot’ will become the recognition of the brand. It should represent LaLa land so it should be not too realistic. Some ideas: a crazy giraffe, cat or as they go to the clouds an hot airballoon or a swing (as we will have them in the cafeteria) or anything else. Furthermore the word ‘Lala Land could be adorned with items from the launch page such as a flower, grass (important factor). See mascots on Pinterest link

3
The name is in the middle and around it, in the form of a circle we have little objects that represent LaLa Land (unicorns, rainbows, flowers etc) drawn as in the image ‘Acadele’ (pinterest link chapter World) like an all over print (think: famous Louis Vuitton design), We would like to print to be circle formed with the logo in the middle (so not just on one side as in the example). We think the objects could be slightly more worked out as the example.

4
We are open to any other ideas!

Font
Depending on the simplicity of the image or the complicity the fond used for the writing of ‘LaLa land’ and tag line can be pretty primitive as if written by a child. Maybe one letter is even turned around (see Jottum brand https://www.jottum.com ): food, fun, family nel paese delle meraviglie. See fonts on Pinterest link

Colour
We like the logo to be colourful but tasty as we need to appear to both parents and kids.
See colour ideas Pinterest link

Of all the ideas we would need both a horizontally orientated as a vertically orientated logo.

Once we have the logo we will probably also ask you to do a home page site for our website and facebook banner.