design logo and house style for niche consultancy start-up
Contest details:
Bronze
- Contest holder: Aute
- Category: Logo & stationery
- Total budget: € 359.00
- Start date : 13-11-2017 11:31
- Ending date : 27-11-2017 00:00
- Status : Ended
- Relevant files: None
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Available languages:
- Number of designs: 102
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Response rate:
low high
Needs:
The ambition is to grow within a few years into a network-enabler, the world-wide focal point for knowledge and insight in the area of supervision strategy.
Keywords: customised work (see attached pic, that I use for my website), broad perspective, modern, knowledgeable and reliable. I am looking to strike a balance: on the one hand, the target audience (government regulators, supervisors) is quite conservative, so I do not want to use an extremely hip or young design. On the other hand, the ambition is to add modern insights to their work, so it cannot be too boring or old fashioned either.
See for my current website: supervisionstrategy.com. Would be good to have (one of) these colours in the design.
Note: this enterprise distinguishes itself from other consultants, because it is focused solely on regulation and supervision. It distinguishes itself from other regulation and supervision consultants, because:
- it only works for regulators (serving the public interest), not for commercial (regulated) companies;
- It combines 20 years of experience in supervision practice with a broad and deep knowledge base (law, philosophy, MBA, PhD);
- it is not limited to a technical perspective, but combines many perspectives on the 'regulatory craft'.
Note 2: given the brand name, Supervision Strategy, obviously avoid the abbreviation 'SS'. :)
Many thanks for your proposal!
Company description:
Target group:
Colors, favourites and other requirements
Graphikomaniak
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Aute says :
To me, this one is not quite readily recognisable as an eye?
Best, Aute -
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Aute says :
I find this eye a bit strange-looking, and again slightly intimidating.. :)
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Aute says :
See previous comment
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Aute says :
This one seems less clear to me, the connection between king and eye does not feel logical to me (personal preference, as always..)
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Graphikomaniak says
Put in place of the crown "supervision" protects the "strategy", it is a symbol of trust ...
PS: sorry for my bad english, my language is french! -
Graphikomaniak says
Put in place of the crown "supervision" protects the "strategy", it is a symbol of trust ...
PS: sorry for my bad english, my language is french! -
Aute says :
Thanks Graphikomaniak, indeed this eye is not intimidating, and the placement looks a bit more more natural
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Graphikomaniak says
Thanks you...
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Graphikomaniak says
Do not hesitate if you want something else, otherwise I hope that this project will please you until the end ...
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Graphikomaniak says
Find the concept so that others copy is bad, long live the private contests !!!!
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Aute says :
Hi Graphikomaniak, I see what you mean. Frankly, when I posted first I was not aware that everybody could see each other's design, until I saw similar designs coming in from different designers. From a client perspective, that is a double edged sword: fewer original designs, but more 'crowdsourcing', but that does not help the individual designer if his/her design does not win. Perhaps such an open contest should include some reward system for those that actively contribute with high ratings?
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Description by designer Graphikomaniak:
This seems to me better, + design & realistic! What do you think...?
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Aute says :
I agree its' better. I do think the eye looks vaguely 'sinister' or intimidating, like an evil eye? ;) This is a hard balance to strike, I think the eye should be watchful (like a supervision) but not intimidating.. :)
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Aute says :
it's...
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Graphikomaniak says
a black eye is watching you :-)
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Aute says :
:)
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Graphikomaniak says
The king of games, the game of kings...
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Aute says :
I think the colours work well, a bit more conservative which is probably good considering my target audience. I just think the 'eye' looks a bit odd: both the shape of the eye and the way it sits on top of the chess piece.
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Graphikomaniak says
I look for another variant and I come back to you ...
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Aute says :
Thanks Graphikomaniak, much appreciated :)
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Description by designer Graphikomaniak:
Here is a visual with your colors
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Aute says :
I think the colours work well, a bit more conservative which is probably good considering my target audience. I just think the 'eye' looks a bit odd: both the shape of the eye and the way it sits on top of the chess piece.
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Description by designer Graphikomaniak:
Hello, I come back on the king and I change the side "supervision", what do you think?
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Aute says :
Hi mlm, I do prefer the king, it is strong, memorable, and relevant. The green eye doesn't quite work, still, I think , but I would encourage experimenting with ways to make that work. This is the most promising 'direction' I have seen so far.
Also, could you please see if the image 'works' with the colours I currently use on the website (supervision strategy.com)? Many thanks for your inputs! -
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Graphikomaniak says
Good evening, this project does not suit you?
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Aute says :
I think the previous post with the King chess piece was stronger, more professional looking.
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Aute says :
I like the chess reference (strategy) and the eye (supervision), although in this first set-up I don't think the eye works (took me a while to realise what it was) and the combination of both (chess and eye) is relatively complex. The color scheme has about the right balance between serious and modern, I think. Thanks, promising first suggestion!
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