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design logo and house style for niche consultancy start-up
- Contest holder: Aute
- Category: Logo & stationery
- Status: Ended
- Files: File 1
Start date: 13-11-2017
Ending date: 27-11-2017
It all started with an idea...
A short, interactive guide helped them discover their design style and clearly captured what they needed.
Brandsupply is a platform where creative professionals and businesses collaborate on unique projects and designs.
Clients looking for a new logo or brand identity describe what they need. Designers can then participate in the project via Brandsupply by submitting one or more designs. In the end, the client chooses the design they like best.
Costs vary depending on the type of project — from €169 for a business or project name to €539 for a complete website. The client decides how much they want to pay for the entire project.


I like the font, quite distinctive yet professional, but I don't think clients will recognise the logo as an eye, so the conceptual reference might be a bit lost, I suspect?

I have submitted another concept with using couple of Knight in abstract way with simple clean lines hope you like it.
Hi UK, I have to admit I only saw they were chess pieces after I read your text, I was wondering why the eyelids were so elaborate.. :) So, as I would prefer my clients to 'get' the logo in one glance, I am afraid this concept does not quite work. Best, Aute

I have submitted one new concept please send Feedback.
Hi UK, creative how you create the 3d iris. I think though that people will not spot the chess piece (and thus the strategy reference) unless they see the logo in a very large format, so I am not sure it works that well for everyday use?

Thanks for your feedback, i improved chess piece hope you like it.
yes, definitely an improvement in my opinion.

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Hi UK, thanks for the proposal! It is a bit on the traditional side for me, I reckon. And I am not sure on-chess players would recognise this horse as a chess piece. Although I do like the clarity of the design (the white background one).