design logo and house style for niche consultancy start-up

Start date: 13-11-2017

Ending date: 27-11-2017

Total budget: € 359.00
Latest design
Book cover
solaram

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Develop logo and house style for a start-up consultancy and interim management firm, specialised in strategy for government regulators & supervisors (e.g. AFM, NVWA, Onderwijsinspectie, Inspectie Leefomgeving en Transport, milieudiensten) worldwide.

The ambition is to grow within a few years into a network-enabler, the world-wide focal point for knowledge and insight in the area of supervision strategy.

Keywords: customised work (see attached pic, that I use for my website), broad perspective, modern, knowledgeable and reliable. I am looking to strike a balance: on the one hand, the target audience (government regulators, supervisors) is quite conservative, so I do not want to use an extremely hip or young design. On the other hand, the ambition is to add modern insights to their work, so it cannot be too boring or old fashioned either.

See for my current website: supervisionstrategy.com. Would be good to have (one of) these colours in the design.

Note: this enterprise distinguishes itself from other consultants, because it is focused solely on regulation and supervision. It distinguishes itself from other regulation and supervision consultants, because:
- it only works for regulators (serving the public interest), not for commercial (regulated) companies;
- It combines 20 years of experience in supervision practice with a broad and deep knowledge base (law, philosophy, MBA, PhD);
- it is not limited to a technical perspective, but combines many perspectives on the 'regulatory craft'.

Note 2: given the brand name, Supervision Strategy, obviously avoid the abbreviation 'SS'. :)

Many thanks for your proposal!

Company description


Target group


Colors, favourites and other requirements


Designer: UK UK
logo_stationery-uk-914CA9oG

No comments

AuteAute

I like the font, quite distinctive yet professional, but I don't think clients will recognise the logo as an eye, so the conceptual reference might be a bit lost, I suspect?

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logo_stationery-uk-8OkTMHQG

UKUK

I have submitted another concept with using couple of Knight in abstract way with simple clean lines hope you like it.

AuteAute

Hi UK, I have to admit I only saw they were chess pieces after I read your text, I was wondering why the eyelids were so elaborate.. :) So, as I would prefer my clients to 'get' the logo in one glance, I am afraid this concept does not quite work. Best, Aute

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logo_stationery-uk-4gq8X16G

UKUK

I have submitted one new concept please send Feedback.

AuteAute

Hi UK, creative how you create the 3d iris. I think though that people will not spot the chess piece (and thus the strategy reference) unless they see the logo in a very large format, so I am not sure it works that well for everyday use?

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logo_stationery-uk-z7ydI7Y8

UKUK

Thanks for your feedback, i improved chess piece hope you like it.

AuteAute

yes, definitely an improvement in my opinion.

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logo_stationery-uk-IeSzBoY4

No comments

AuteAute

Hi UK, thanks for the proposal! It is a bit on the traditional side for me, I reckon. And I am not sure on-chess players would recognise this horse as a chess piece. Although I do like the clarity of the design (the white background one).

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