Design logo for investment company

Start date: 28-06-2012

Ending date: 12-07-2012

Total budget: € 300.00
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soulmedia

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


The name of the company is "Investire AS". investire means "to invest" in Latin. "AS" is the Norwegian equivalent of Inc.

The company is a small privately owned company who mainly focus on real estate investments (office buildings).

We are looking for a discrete logo which may use the letter "i" (this is not a requirement).

Company description


Target group


Colors, favourites and other requirements


Designer: Luke_Looijen Luke_Looijen
logo_stationery-luke-looijen-mX8oJvd2

Luke_LooijenLuke_Looijen

you have a good sense for design, i like it better this way to..
the grey tints make it look more professional.

i made the design with 2 different background shapes, depends on your taste what you will choose.

greeting,

Luke

Luke_LooijenLuke_Looijen

it's displayed a bit darker then it is in my file...
this is the color code: http://www.color-hex.com/color/414042

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logo_stationery-luke-looijen-t6hVTFdA

Luke_LooijenLuke_Looijen

i'm glad to hear the positive reactions,

i've included 4 different color styles.

- 2 font colors
- 2 background colors

i hope this is what you had in mind.

greetings,

Luke

Luke_LooijenLuke_Looijen

the website makes the color look different, it's more towards grey than this..

ericherich

Maybe it looks better in greys. Could you try it with a very light grey the main name, a darker grey for the solid reflection and the background in really dark grey. Make the box not square (like the first on you made) with straight edges please.

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logo_huisstijl-luke-looijen-aZ9pKvx2

Luke_LooijenLuke_Looijen

i have included the following samples:

- 3 different color styles
- 2 different reflection styles
- 2 different background styles

I am looking forward to hear your reaction

greetings,

Luke

ericherich

The response from one of the shareholders is quite positive.

Could you try to make the blue gray sample even darker. Then instead of a solid white font for the main name, may be tune it to a very light blueish grey color.

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logo_huisstijl-luke-looijen-VCU3eJV2

Luke_LooijenLuke_Looijen

i have included 2 shades of grey. you can also go with a dark blue grey or brow grey if u like.

thank you for your quick reply's by the way.

greetings,

Luke

Luke_LooijenLuke_Looijen

the darkest grey look almost black on the website, it is a little lighter in my design.

ericherich

Thank you. Dark blue gray could be nice. Could you split the different shades into seperate logos so that I could show my shareholders the "real" thing?

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logo_stationery-luke-looijen-PdcYPQ00

Luke_LooijenLuke_Looijen

i have included 2 different values of reflections and for both values one gradient and one solid reflection.

(i hope the website will display the designs at a good quality..)

i look forward to your reaction.

greetings,

Luke

ericherich

I like the both. So far your suggestion are by far the best.

Could you change the black color to dark grey?

Luke_LooijenLuke_Looijen

sure, will be done in a moment..

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logo_stationery-luke-looijen-p96Onbns

Luke_LooijenLuke_Looijen

My name is Luke,

i have designed a clean and chique logo..
if you like the concept or if you would like to adjust something, please let me know.

i hope to hear from you.

ericherich

I like your design, however, there is a competing Norwegian company with a similar design http://www.newsec.no/.

Maybe if you make the mirror-effect more visible it will appear more different? Maybe we could use a really dark grey color instead of black?

What do you think.

Luke_LooijenLuke_Looijen

thank u for your reaction.

i will work something out with some grey instead of black, or maybe a few shades of grey.
i will have a look at the reflections too.

i'm going to post a few different designs as soon as possible.

greetings,

Luke

ericherich

Can you just start with making the reflection more visible? Maybe that will do the difference.

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