Help us with professional design + logo for empowerment start-up!

GET A DESIGN

Start date: 17-08-2016

Ending date: 31-08-2016

Total budget: € 419.00
Latest design
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Th.Cherry § Art & Designs

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Baking Power started out as a project but now we're registering as a private limited company. Therefore we are in need of a major re-branding strategy. We want to step away from our old sweet & girly logo and get a new logo which represents our mission to empower. We're also open for other logo's and designs that portray our mission and/or product. First, our focus was on healthy + empowerment (see attachments) but now we focus on empowerment + real food made with real ingredients. It is very important that the logo and design represent a professional corporate identity. We will use the logo and design for our website, social media and packaging. We are looking for different type of designs. These may contain only words, only a symbol or a combination of both. Our product has a story. However, our customers who sell them in their shops don't always have the opportunity to tell the story. So our mission should be clear and telling from our logo as well as still being appealing to our customers.

Company description

Baking Power is a social enterprise dedicated to the empowerment of women who have been a victim of human trafficking. We bake handmade muffins with them using REAL ingredients such as carrots, raspberries, mulberries, hemp seeds, buckwheat flour and sell them B2B. By baking together with these women and ultimately providing them a job, they learn new and different skills by which they can reintegrate into society and become economically independent. Currently we serve 8 businesses (5 private Coffee Companies, a healthy food & salad bar and two large business cafeterias) in the heart of Amsterdam.

Target group

We've seen a diverse range of people buying our product, from young parents who buy it for their family to young professionals to elderly people, . The group which purchases our product the most are young women between age 25 - 35.

Colors, favourites and other requirements

We would like to see your creativity in this department

Designer: Cedric B Cedric B
design_logo_identite_entreprise-cedric-bentz-2OjbNVlg

Cedric BCedric B

Hi. Too many fists, let's hide them under a boxing glove and an oven mitt with this logo that evokes the gesture of boxers collide their gloves before entering the ring. The slogan plays on the two meanings of "smashing" meaning "to break" but also "wonderful"

Baking PowerBaking Power

Hey Cedric!Thanks for yet another design. Love the symbolism, however, due to the type of women we work with, the boxing glove would not be the appropriate symbol to use.

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design_logo_identite_entreprise-cedric-bentz-lEW477SK

Cedric BCedric B

Another idea

Y-graphic designY-graphic design

Mooi!

Baking PowerBaking Power

Hey Cedric, love this! The flour spill, the hand holding the doughroller. Great how the design leaves room for different types of baking goods to be incorporated. Thank you!

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design_logo_identite_entreprise-cedric-bentz-GKbvtFy4

Cedric BCedric B

Hello , thank you for your quick and enthusiastic response . Here is the logo as it could adapt to different products. I chose to keep the same colors but to represent the product. This will add the flour and helps remind the baking powder . In addition, it adds movement to the set with the flour spilled on the name .

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design_logo_identite_entreprise-cedric-bentz-kmdYiSuW

Cedric BCedric B

Hello , here is a project logo for your business. It evokes both a muffin and a raised fist , a symbol of strength and will. Regards,

Baking PowerBaking Power

Thank you for this great design Cedric B! Love how you incorporated the fist and muffin in one. The type font is also strong and bold. Say we decide to add different baking goods to our line, how could this be incorporated in the logo? Kind Regards

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