Help us with professional design + logo for empowerment start-up!

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Start date: 17-08-2016

Ending date: 31-08-2016

Total budget: € 419.00
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Th.Cherry § Art & Designs

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Baking Power started out as a project but now we're registering as a private limited company. Therefore we are in need of a major re-branding strategy. We want to step away from our old sweet & girly logo and get a new logo which represents our mission to empower. We're also open for other logo's and designs that portray our mission and/or product. First, our focus was on healthy + empowerment (see attachments) but now we focus on empowerment + real food made with real ingredients. It is very important that the logo and design represent a professional corporate identity. We will use the logo and design for our website, social media and packaging. We are looking for different type of designs. These may contain only words, only a symbol or a combination of both. Our product has a story. However, our customers who sell them in their shops don't always have the opportunity to tell the story. So our mission should be clear and telling from our logo as well as still being appealing to our customers.

Company description

Baking Power is a social enterprise dedicated to the empowerment of women who have been a victim of human trafficking. We bake handmade muffins with them using REAL ingredients such as carrots, raspberries, mulberries, hemp seeds, buckwheat flour and sell them B2B. By baking together with these women and ultimately providing them a job, they learn new and different skills by which they can reintegrate into society and become economically independent. Currently we serve 8 businesses (5 private Coffee Companies, a healthy food & salad bar and two large business cafeterias) in the heart of Amsterdam.

Target group

We've seen a diverse range of people buying our product, from young parents who buy it for their family to young professionals to elderly people, . The group which purchases our product the most are young women between age 25 - 35.

Colors, favourites and other requirements

We would like to see your creativity in this department

Designer: JazzMine JazzMine
logo_stationery-jazzmine-qwC3YMZE

JazzMineJazzMine

A 3D render of the logo on some illustrative boxes, muffin cups and bags.

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logo_stationery-jazzmine-nqbRWydE

JazzMineJazzMine

Baking Power's mission is the inspiration for this design.
The story behind your products sets you apart. Accordingly, you deserve a logo that is unique and easily recognisable.
This is a product made by women and women are the majority of its buyers. Therefore, empowerment should have a feminine "taste" in your logo.
In my opinion, nothing represents empowerment better than a super hero. Baking Power's heroes are super bakers and they do their heroics by transforming real ingredients, like fresh fruits and vegetables, into muffins and buns (displayed on the tray). While they cook, they also transform their lives.
I wanted to represent our heroes as the happy people they are or can become. As people who have gone through difficult times and found joy in cooking. Through their work, they are empowered and they become their own super heroes, capable of feats they never thought they'd be able to accomplish.
The rewards for their persistence and hard work is literally sweet!
And because our heroes are the reason for the company's existence, they help forming the very Baking Power name in the logo.

This contest is finished. Its not possible to reply anymore.