It all started with an idea...

Needs

Design a logo and corporate identity for a startup that focuses on sustainable value development in both profit and not-for-profit organizations.
The startup name is YourPurpose. May also be written as Your Purpose (i.e. with a space).

YourPurpose is a company active in professional business services. It is a purpose oriented business, which means that its activities contribute to the interests of all stakeholders of an organization. These stakeholders are not only shareholders, but also employees, customers and suppliers and our society / environment. The business activities must have a positive impact for PEOPLE and PLANET, which ultimately results in a sustainable positive impact on the PROFIT for a company.

The look and feel of the logo and corporate identity must have a business appearance, be fierce, powerful and distinctive. Not a color palette, but a logo and house style using only one or a few colours

Tagline
We also want to include a catchy tagline in the logo. That tagline should refer to the values ​​development that YourPurpose represents. Sustainable development of the values ​​for all stakeholders of a company. The tagline must be in English and we think the word value / values ​​should be in it. We also thought of a tagline containing the word valuability. That's a non-existent word in English, but it implies perfectly what YourPurpose stands for: enable companies to develop their values.

Company description

Target group

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Colors, favourites and other requirements

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