It all started with an idea...

Needs

Logo and corporate identity for new innovative market research agency: Fact Based. Fact Based focuses on trends, innovation and new idea generation. All insights are collected by smartphone-based research.

Fact Based has 5 sub-labels:
- Fact Based Trendwatching
- Fact Based Customized
- Fact Based Innovation
- Fact Based Consultancy
- Fact Based Modeling

I’m looking for a stylish logo for the overall Fact Based brand and for its sub-labels. The logo should be modern and clear. Not too fancy. The logos for the sublabels should only contain the additional text from the sub label. Not a completely new logo.

Company description

Target group

Colors, favourites and other requirements