Logo and visual identity for a sneaker brand

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Start date: 19-07-2016

Ending date: 02-08-2016

Total budget: € 319.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Brand name is Möbius; Now I need a strong & modern logo and visuals to launch a new sneaker brand.

Brand concept: launch a new brand giving rebirth and 2nd life to "garbage".
1st step : launch casual sneaker (to wear in city) using old car tyre as sole.
2nd step : develop t-shirt or others using plastic recycling etc.

Positionning: fashion / design, middle high market ; quality product in leather, inside and insole in leather, quality details.
Distribution : web and concept-stores

Logo must be modern and very strong, very visual (I don't want a powerpoint logo). I want a strong element to be used as a monogramm (as a letter or graphic element). Link to recycling is not mandatory.

From this logo I also need all brand identity to be used for communication, website, cards, etc.

Attached:
Picture of a sample developed to give you an idea (shoe design will be a lot different).
Moodboard

Company description

Target group

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Colors, favourites and other requirements

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Designer: EmilieSick EmilieSick
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EmilieSickEmilieSick

Le Ö de MÖBIUS est mis en avant et représentera l'identité de l'entreprise.
Il pourra être utilisé comme monogramme ou comme éléments de trame sur une carte de visite un flyers etc...
Il évoque le recyclage grâce à cette boucle qui n'a pas de fin mais aussi le pneu.
De plus cette police est dans l'air du temps avec ses formes géométriques et est 100% gratuite.

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