Logo and visual identity for a sneaker brand

Contest holder: abarboteau
Category: Logo & stationery
Status: Ended
Files: File 1, File 2

Start date: 19-07-2016

Ending date: 02-08-2016

Total budget: € 319.00

Latest design

Book cover

àoioç

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Brand name is Möbius; Now I need a strong & modern logo and visuals to launch a new sneaker brand.

Brand concept: launch a new brand giving rebirth and 2nd life to "garbage".
1st step : launch casual sneaker (to wear in city) using old car tyre as sole.
2nd step : develop t-shirt or others using plastic recycling etc.

Positionning: fashion / design, middle high market ; quality product in leather, inside and insole in leather, quality details.
Distribution : web and concept-stores

Logo must be modern and very strong, very visual (I don't want a powerpoint logo). I want a strong element to be used as a monogramm (as a letter or graphic element). Link to recycling is not mandatory.

From this logo I also need all brand identity to be used for communication, website, cards, etc.

Attached:
Picture of a sample developed to give you an idea (shoe design will be a lot different).
Moodboard

Company description

Target group

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Colors, favourites and other requirements

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Designer:

I design

logo_stationery-lvillarroel-BwdG5epE

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Très charpenté, viril, statutaire

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logo_stationery-lvillarroel-BKJXHmRE

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Les lettre M et O sont très intéressantes dans le côté moderne et actuel, épuré. le BIUS est moins réussi, moins dans la même veine

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logo_stationery-lvillarroel-AhzoTu3E

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Lourd et gras meme si la forme du S est intéressante

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logo_stationery-lvillarroel-A5g5g1fE

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Sans surprise ni grande nouveauté

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logo_stationery-lvillarroel-9TMMs9HE

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Sans surprise ni grande nouveauté

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logo_stationery-lvillarroel-8EivGOVE

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Typo du M et du B intéressante, moderne et nouvelle. Meme le Ö est intéressant, avec une très bonne intégration des ¨
Moins fan des lettres U et S.
Je montre la piste à ma DA pour un retour plus appronfondi

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logo_stationery-lvillarroel-7cPCSW7E

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Trop compliqué et lourd, manque de légèreté.
Les ¨ ne sont pas bien intégrés, comme sur la piste précedente

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logo_stationery-lvillarroel-705TedjE

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Simple et efficace. Pas trop de fioriture, facile à lire.
Le Ö peut potentiellement être retravaillé car les ¨ ne sont pas dans le même esprit que le reste.
Je montre cette piste à ma DA ce soir

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logo_stationery-lvillarroel-6NlkqlLE

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Trop compliqué dans la lecture.
trop masculin?

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logo_stationery-lvillarroel-5lS22sxE

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Je trouve le traité sympa et moderne. Peut-être trop masculin. Je montre cet élément à ma DA

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logo_stationery-lvillarroel-598JF0ZE

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trop compliqué à lire, malgré l'intérêt du lettrage

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