Logo and stationery for modern funeral organisation

Need:
We, Jacqueline and Tamara, are looking for a bold logo for the start of our contemporary funeral home. Logo must be clearly visible on a white background as house style but also usable for the yet to be developed website.

We are looking for a logo that is solid and tough but still warm and accessible and that certainly doesn't come across as "fussy". We really don't like flowers, butterflies, feathers and birds as they are often found in the logo of funeral homes.

It's about the company name:Hiernumaals
With a signature: at farewell

Hiernumaals is the leap from body and mind to the heart; from body wisdom and mindfulness to heart consciousness. This may sound a bit floaty, but we are precisely not. Our mission is to see death more as a part of life instead of something that we mainly put away and don't talk about and that we only deal with when the time comes. So we actually want to give the NOW from here a prominent role.

It is important to us that we see organizing a funeral in the same way that we see organizing a wedding or a maternity party, more as a kind of master of ceremonies who designs the funeral event in a stylish and creative way that does justice to how someone lived their life. We find it important to intertwine death more with life. In the NOW as thinking about what the end of life means to you and how you would like to give form to this. And we want to be part of that. In addition to being funeral directors, we are also certified grief and loss counselors, so we can assist people emotionally as well as practically with farewells and losses.

In the future, the logo must be suitable for further development in connection with the establishment of a farewell house/24-hour rooms in a sheepfold.

We are very interested in your creative input for a catchy, stylish and modern logo.

Good luck!

Creative regards, Jacqueline and Tamara

Company Description:
Hiernumaals focuses on:
- Individuals who can call on us to have a conversation about NOT TRADITIONAL funeral options, budget, insurance and recording personal wishes. (Who am I, how am I in life and how do I envision my own farewell) We aim for long-term relationships and making the finite nature of life discussable without this becoming too emotionally charged a subject.
-Organization of customized funerals (funeral planning)
-Mourning and loss processing (broadest sense of the word)

Target group:
Individuals, both old and young. In general, the target group will be between 40-75 years of age. We focus on modern people, who are in the middle of life and enjoy it enormously. At a certain point in life they come into contact with mourning and loss. For example, the death of a parent or acquaintance, but sometimes also due to illness. One fact of life is certain, namely its finiteness. We would like to think together, at an early stage and therefore while we are still alive, about all the ways in which you could deal with saying goodbye. For there is much possible (both mentally and practically) than one knows.

Colors, favorite logos, must haves
Our farewell house will be in the meadows, an old sheepfold that will have a modern interior. We like rough, industrial, but warmly dressed. So the color scheme will have to be something with the dew on grass, sheep and rough walls and wooden beams. (Light) green tones, ecru, brown, anthracite. But again, we don't want to be associated with traditional funeral homes. We have attached some mood boards for inspiration.