Logo for new holding company in industrial cables and cable assemblies

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Start date: 16-05-2019

Ending date: 05-07-2019

Total budget: € 500.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Design a strong and modern logo for a new holding entity of a group of companies across Western Europe in the field of industrial cables and cable assemblies/harnesses. These companies are active in the fields of manufacturing, distribution and assembly.

Current 'working' name will be "Cable Connectivity Group", although the actual name is likely to still change.

The logo should communicate service, quality and reliability. We intend to use the logo for the overall group, with existing brands remaining in place (e.g. xxxx - part of the Cable Connectivity Group). Therefore, we'd like the logo to accomodate the option for 'brand hierarchy'.

We've included some rough sketches of first thoughts, but are very much open to broader design ideas.

Company description

Company is a holding company for a group of companies in Western European active in manufacturing, distribution and assembly of specialty cables and cable assemblies/harnesses. The specialty cables are used in industrial, automated environments

Target group

Target audience are buyers of these cables - typically engineers and/or installers

Colors, favourites and other requirements

Designer: mjmasad93 mjmasad93
logo_stationery-mjmasad93-NCHWg23k

mjmasad93mjmasad93

Hey Richard, here are a few color variations

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logo_stationery-mjmasad93-51MnVDJQ

mjmasad93mjmasad93

Promotion material

Richard L.Richard L.

Hi, thanks!Can you make the same in another coloursetting? Thanks, Richard

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logo_stationery-mjmasad93-4P34hKvQ

mjmasad93mjmasad93

A collage of some mockups of the logo on different surfaces and items.

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logo_stationery-mjmasad93-3mjLtSXQ

mjmasad93mjmasad93

Brand Hierarchy

the concept is simple and based on having CCG as a host "ring" for the other companies, I used sample logos inside the rings, but I think you get the idea. The version on the left would be the one to use when its about showing one company and the one on the right could be used in footers or banners and could expand accordingly.

The colored arch in the circle could be used to color code different the different types of companies (engineering, installers, etc..)

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logo_stationery-mjmasad93-3APd5a9Q

mjmasad93mjmasad93

Hello Richard,

here is my proposal for the logo, the colored one is the main version, the concept is based on the CCG name.

I will upload more files that show how the logo can be responsive to include brand hierarchy. I will also upload some mockups.

cheers,

Mohammad Masad

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