Logo for new holding company in industrial cables and cable assemblies

Start date: 16-05-2019

Ending date: 05-07-2019

Total budget: € 500.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Design a strong and modern logo for a new holding entity of a group of companies across Western Europe in the field of industrial cables and cable assemblies/harnesses. These companies are active in the fields of manufacturing, distribution and assembly.

Current 'working' name will be "Cable Connectivity Group", although the actual name is likely to still change.

The logo should communicate service, quality and reliability. We intend to use the logo for the overall group, with existing brands remaining in place (e.g. xxxx - part of the Cable Connectivity Group). Therefore, we'd like the logo to accomodate the option for 'brand hierarchy'.

We've included some rough sketches of first thoughts, but are very much open to broader design ideas.

Company description


Company is a holding company for a group of companies in Western European active in manufacturing, distribution and assembly of specialty cables and cable assemblies/harnesses. The specialty cables are used in industrial, automated environments

Target group


Target audience are buyers of these cables - typically engineers and/or installers

Colors, favourites and other requirements


Designer: FABRIZIO FABRIZIO
logo_stationery-fabrizio-Qzd6LiXw

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FABRIZIOFABRIZIO

Good morning Richard. I thank you for the feedback. I ask you the kindness of being able to send me a sketch, an example to understand what you ask for in this logo in private via email.
my mail is colors.shapes@libero.it. I await your news. Thank you

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logo_stationery-fabrizio-h5aVwUPQ

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FABRIZIOFABRIZIO

I have modified the letter A and the letter E as you requested and inserted below a vertical version of your new logo

Richard L.Richard L.

Thank you, better! What I mean with 'brand hierarchy' is that this new logo is for a group of companies, and we would like to be able to make a combination of this group logo with logo's of company's that are part of the group. I hope you understand me better now. Kind regards, Richard

FABRIZIOFABRIZIO


455/5000
Hi Richard. Thank you for answering me. What I would like to understand better is to know the logos of the companies that are part of the group. If you have this logo already in existence you would help me to create a more complete version. Or you want the logo to be able to be both in single mode (main logo) and in complete mode of all the other sub-categories (as in the examples in different colors of my proposals). Help me understand thanks

FABRIZIOFABRIZIO

I would also be very grateful if you could give feedback to my work to understand your level of interest, to be improved even in the future. Thank you

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logo_stationery-fabrizio-iY6JmU0O

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logo_stationery-fabrizio-dbYXLSqG

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Richard L.Richard L.

Hi Fabrizio. Thank you for your design. I like it, especially the blue and the green one. Can you make an adjustment in the font (the capital A and E). And can you also make an example of the 'brand hierarchy' I asked for? This means that I would like be able to keep existing brands/logo's in place, and use this new logo for the group. Can you make an example how your logo would work in combination with an existing logo? Thanks, Richard

FABRIZIOFABRIZIO

hi Richard
I thank you for appreciating my logo. I would like to understand your request better.
1) What do you mean by "keeping existing brands"?
2) What do you mean by "logo in place and use this new logo for the group"?
3) What do you mean by "existing logo"? Are you talking about your existing logo? If "YES" where can I find this logo to show you how to combine the old logo with the new one?
Excuse the questions but I would like to understand better. Thank you

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logo_stationery-fabrizio-YNVZRvWa

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logo_stationery-fabrizio-VgIQX5hg

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