Logo style talent coach

Company name: Aratoro
Type of business: coaching of (highly) gifted children, teens and young adults, as well as their parents, training students in problem solving abilities

Explanation of the company name:
Aratoro: "ara" is Maori (the indigenous language of the original inhabitants of New Zealand) for road or path;
"toro" is Maori for discovery
so full meaning of the name is: path of discovery


Clients: (highly) gifted children, teens, young adults and their parents

The people I would like to help are often not able to function in a regular school setting. They often stay at home or are drop outs of the regular system, just because they do not fit in. They are in need of tools and tips to make the most use of their abilities. I want them to equip them as much as possible so they can use the school system to their own advantage and needs.

My own path of discovery started in New Zealand and my goal is to help my clients further along their own path. My purpose is to help them to discover and use their own abilities in a better way.

Logo /style suggestions:
Logo: my own ideas are a path, a mountain or a mountain trail. For me this is a metaphor: climbing together along the (sometimes) difficult path, its a challenge, but the goal (the view, the accomplishment) is worth all the effort.