New logo and corporate identity for a new consultancy firm for economic advice in developing countries

Contest holder: mwarnoldus
Category: Logo & stationery
Status: Ended

GET A DESIGN

Start date: 27-08-2012

Ending date: 06-09-2012

Total budget: € 349.00

Latest design

Esther

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

logo, letterhead and business card. The winner will get the opportunity to also develop a powerpoint template and other materials afterwards.

There are several versions of the tagline, so the designer needs to play around with both versions before I can make a decision.

Company description

Sense is an economomic consultancy firm with experienced consultants that have decided to work independetly and start their own business.

We offer economic development advice for developing countries to governments, NGO's (ICCO, SNV, Technoserv), and development organisations such as World Bank, UN, FAO, USAID, DIFID, GIZ etc. We also work for investment funds in developing countries (www.Annona.nl) and business. We mostly focus on the agricultural sector in Africa (and agro-business and processing).

We offer roughly four types of advice: Economic Sense helps development organisations decide which sectors to focus new projects on (i.e. rice, vegetables, cattle, goats), and design the development programs. Development Sense helps these organisations who have existing programs solve problems; i.e. the poultry sector does not develop as well as hoped and we are called in to help. Business Sense helps investment funds decide whether to invest or not in a business, and can also be advice to the entrepreneur to develop their business faster. Common sense are short 1-2 week practical trainings for practioners, i.e. in value chain analyses, market research etc.

Our root strength is our in-depth knowledge of the business world in both Europe and Africa. While most competitors have never actually worked in a real business and are much more naieve, anti-business we have all worked in business and have been entrepreneurs ourselves. We also know Africa well because we are African, as apposed to most people with business knowledge. Hence we are the best of both worlds for the job...

Target group

Decision makers in development organisations. They realise that development aid needs to be much more about developing the private sector (businesses) together with large and small businesses. They are idealistic but realise that most programs in the past were to naive and idealistic and they are looking for a more business like approach based on a real thorough economic analyses. Helping women i Mozambique sell pots o honey sounds nice, but how much honey do you eat in a year? Is that model really scalable?

They use consultants because they lack time themselves, but often receive poor quality work. Reports that leave them with the feeling, ok, intersting but what now? They need reliable consultants who understand business and Africa. Someone who helps them get results by doing a thorough analuses of the real problems and can offer new insights an solutions that go beyond the obvious cliches. Simple piece of advice that makes it clear what the next steps are for them to take. Something that makes Sense!

Our differentiating factor is thus that we are the only consultants that have the skills to make sense of complex development issues and come with development strategies that inspire to action because they simply make sense. We think different that others and make meaningfull connections with developments in other countries and sectors.

We need to distinguish ourselves through our professionally, few competitors have professional modern logo's and identities.

Colors, favourites and other requirements

Key words for the logo/ identity: Professionalism, simplicity, clear, modern, innovative, inspiring. We are looking for a modern, elegant, simple professional style that evokes confidence and oozes professionalism. An added (abstract) style element would be nice to make it more interesting. Logo's i like are Apple, AH, vodafone, http://www.vidaecaffe.com

Colours could be orange, deep (brownish) read, purple-red with white-grey. But open to other suggestions.

I would like a version with tagline and without; there are 2 optins I would like to try as a tagline: - Economic Sense. Business Sense. Development Sense.
Making Sense of development

I also need a version that works well in black&white, a light and a dark background.

Designer:

di-design