PetMind - Animal Behaviour and training services

Start date: 01-08-2017

Ending date: 31-08-2017

Total budget: € 249.00
Latest design
Book cover
Evalien

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Logo and branding (colour scheme/fonts/banners/palette/backgrounds) for stationary (business cards, invoices, reports, flyers)

I need a logo for print and web usage (perhaps also for merchandise) so would be useful to have several colour options (including B+W)

Company description


I am hoping to start a company (PetMind) and need branding (including copyright) for a company that offers the following:

Behaviour Consultations for pets for problems such as aggression, nervousness, house-soiling, destruction, separation issues and repetitive behaviours.
One to one training (puppy/kitten advice, house training, recalls, leash walking, co-operative handling, tricks, advice for changes in the home e.g.: moving home, elderly animals, new babies, decorating)
Pet walking (dogs of any size)
Pet boarding (all small animals)

Target group


I use positive, fun and scientific training principles to allow owners and animals to make better choices and strengthen their relationships. Advice and training is based on applied behaviour analysis (finding out what the motivation and reinforcing elements are in a behaviour) and then replacing or redirecting these behaviours for a more harmonious life.

Therefore I would like my image to convey professionalism, reliability, caring and fun.

Colors, favourites and other requirements


I like simple logos that aren’t too busy (not too many colours together) and have attached a couple that I have seen and liked. I'm not keen on cartoons - prefer outlines or silhouettes - nor do I really like animals in clothing. I would love to use a german shepherd as that is the dog I have, but haven't really found a depiction that captures their softer or playful side... I have also attached a small sketch outline of my dog Inca (please don't laugh - it is pretty rough!) it is goofy, but gives an idea of how I see her :) but don't feel constrained by this - I am happy for other images to be used as I don't think my one is very good at all!

As my differentiator is that I offer services for other animals (cats, rabbits, parrots, birds of prey, reptiles) it would be great for the logo to convey this, but I haven’t really seen any so far with multiple animals in that don’t look too busy for my tastes – so maybe best to just stick with one image - up to you!

Colour-wise I love natural tones (blues, greens, greys) in both pastel and citrus tones.

Font-wise I am happy to be flexible but have seen the following that I like if at all helpful:

Simple and clean like:
Horus seraph, FF Blur, Proxima nova, Foco, Axis, Azedo, Elegant Lux pro, Poiret, Prosto, Simplifica, Odin rounded

Or slightly funky like:
Stay writer, Cavorting, Bellboy, Ludicrous, Fofer, Stockyard, Balqis, The woodlands, King basil, Milkshake, Variane script, Debby, Christopher hand

It may even be cool to have the two words in different fonts :)


I also have a pintrest board of saved ideas:https://www.pinterest.co.uk/mccarthy9763/company-logo-ideas/

Thanks and look forward to hearing from you!!

Designer: OccPassion OccPassion
logo_stationery-occpassion-GwspCtu4

OccPassionOccPassion

PET MIND8

OccPassionOccPassion

Ok, here is the 3 possible variations with white outlines. The thing is, light green background is not good choice for white outlines, but darker is. Another thing is, if you choose any of these than you will have to print special paper with picture as your communication documents, receipts ... otherwise you can use white plain paper and color printer. Just a suggestion.

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

Thats great thank you - I wanted this option for banners or for printing on coloured merchandise - so the idea is to have just the white logo and I can out whatever colour behind it. I will therefore need several variations of the same logo, as I agree some o the colour iterations would be better for letters :).

This contest is finished. Its not possible to reply anymore.
logo_stationery-occpassion-sE9v1oHo

OccPassionOccPassion

PET MIND7

OccPassionOccPassion

clean outlines used also in branding exampple

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

This is really nice. The only way I struggle to think of it working is if I wanted a single colour background (say the bright green) and wanted the logo test and the dog outlines in white only. Is that something that would be possible also?

OccPassionOccPassion

I'll sen it in moment.

This contest is finished. Its not possible to reply anymore.
logo_stationery-occpassion-rbqCDvto

OccPassionOccPassion

Branding 1

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

This looks really nice.I'm not sure about the brown on the business card - what would a grey or blue (teal/slate) look like?

This contest is finished. Its not possible to reply anymore.
logo_stationery-occpassion-6dfH5GHQ

OccPassionOccPassion

PET MIND6

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

This is super cute and I love the colours!

This contest is finished. Its not possible to reply anymore.
logo_stationery-occpassion-5P1pTVVQ

OccPassionOccPassion

PET MIND5

This contest is finished. Its not possible to reply anymore.
logo_stationery-occpassion-zDqbQjdQ

OccPassionOccPassion

PET MIND4

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

I like the composition of this one especially - really ties everything in beautifully!

OccPassionOccPassion

Thank you for comment. I'll do branding to see how it looks.

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

Great thank you :)

This contest is finished. Its not possible to reply anymore.
logo_stationery-occpassion-ybWscrFQ

OccPassionOccPassion

PET MIND4

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

This is such a lovely logo, really beautiful. I still think i'd rather just have the one dog in a sketch or outline - it does look cleaner with the great dane removed (though my mum would hate me.... she has Danes!!!) :) the different options were just what I was needing to see

This contest is finished. Its not possible to reply anymore.
logo_stationery-occpassion-oGYoMARU

OccPassionOccPassion

PET MIND2A

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

Thank you so much for your submission! I like the font that you have used here and the silhouettes are along the line of what I was wanting. This (especially with the colour scheme in PETMIND2) reminds me too much of the logo for my old company (Fugro) and is slightly busy for my taste.

This contest is finished. Its not possible to reply anymore.
logo_stationery-occpassion-neF5YI3U

OccPassionOccPassion

PET MIND2

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

As with comments for PETMIND2A I like the silhouettes but would prefer less going on with the illustration. Something the size and colour of the little terrier (perhaps a shepherd sitting with head cocked to the side) with the green and grey font from the last design would be very nice. Hope this is helpful - thank you so much for being my first submission! :)

OccPassionOccPassion

Thank you for your comments. I'll try to redo it so we see how it will look like. Thank you for your fast reply :)

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

That would be great - thank you so much!

This contest is finished. Its not possible to reply anymore.
logo_stationery-occpassion-n1vMkPfU

No comments

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

I really like the greens and greys you have used here - especially in the font! The animals are a little abstract for my taste and I would probably go for something with two animals max to keep it as clean as possible - to be fair I even struggle with the business of two animals but wanted to see what people would come up with :)

OccPassionOccPassion

This was just a proposal to see if I can go in that direction. Thanks.

laura.mccarthy@hotmail.co.uklaura.mccarthy@hotmail.co.uk

I do like where your head is at, and this is definitely one of my favourites so far- i think (being very picky) it is the nose shape of the dog thats throwing me off with this one, so something very minor

This contest is finished. Its not possible to reply anymore.