The Modern Tea Brand: minimalistic, modern, social tea brand
Contest details:
- Contest holder: casparsmits
- Category: Logo & stationery
- Total budget: € 125.00
- Start date : 01-05-2018 08:23
- Ending date : 15-05-2018 00:00
- Status : Ended
- Relevant files: None
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Available languages:
- Number of designs: 118
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Response rate:
low high
Needs:
We named the brand “T”, the most minimalistic name we could come up with for a tea brand.
We would like you to design a logo and house-style for the tea brand.
Extra information:
Our brand values: Responsible, Down to earth, Transparent, Excellence, and Innovation.
In previous iterations we really liked just the letter “T” as the logo, with a rectangle and stripe around it to resemble a very minimalistic tea bag. We very much like this as a starting point, but if you have different ideas, we would love to see them.
I have a background as a branding strategist with some graphic design experience, and plan to give feedback on a daily basis.
Company description:
We are starting a tea brand selling high quality, organically produced, hand-plucked, orthodox tea. Our tea is produced in Nepal, where we have connected with different small-scale tea farmers. We pay good prices for the tea they produce.
We are going with a modern brand as we believe that a modern brand should not only focus on high quality products, but also on ethically responsible business operations. Our tea is ‘real’, compared to many of the tea’s found in the Dutch supermarket. We are working on a promo video of the farmers plucking the tea and processing the tea further to show where our tea comes from.
We will have quite a wide assortment of tea types. We have our two ‘best’ types, which are not available all year through because of their exclusivity, called Golden Needles and Silver Needles.
Besides these, we have Black tea (golden tips), White tea, Premium Green tea, Pearl Green Tea, Green Oolong tea, Masala tea, Green Sencha tea, Bancha Green tea, Roasted Green Tea, Classic green tea, Autumn Black Tea, Himalayan Gold Tea, Himalayan Longyin Tea, Black Tea Delight.
Target group:
Colors, favourites and other requirements
On our packaging we would like to show the type of the tea and year of plucking (different years have different qualities, like with wine). An idea that we liked from earlier explorations is to have a different color packaging for every type of tea.
We will be selling the tea in tin cans.
yannick62
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Description by designer yannick62:
For the first logo, I especially refined the line because too thick, not making it modern. and also, make it look more like a T
for the 2nd version of the logo.
I worked on the principle of the anchor of boat by integrating the T ...
because in ancient times tea was transported by sea.
but I believe that minimalism is lost, lol -
casparsmits says :
Haha yeah I understand what you mean. I agree, the logo became less minimalistic and I think it might be able to stand out more through minimalism, but I don't know how to make the T more minimalistic in this design. Do you have ideas?
The thinner lines do work better indeed. About the boat, I'm not sure our customers will make that connection. -
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Description by designer yannick62:
Hello,
Following your remarks, I reworked on the whole.
I'm waiting for your suggestions.
cordially -
casparsmits says :
I like the packaging ideas with the lines, there are many opportunities to use those on store walls etc. Our concern is that the logo by itself does not stand out enough. Do you have ideas on how to make it stand out more, possibly in a modern way?
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yannick62 says
desolé pour le T sur la boite noir car sur photoshop, il est visible et non visible sur brandsupply
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casparsmits says :
This looks interesting and nice. I would like to see some more regarding various forms that the T - logo could look like. (maybe use only one line or three lines). We can than have a further impression of the logo.
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Description by designer yannick62:
bonjour,
voici mon travail -
casparsmits says :
Merci beaucoup!
Could you also play around with the background colours?
PS: small detail - use 'needles' rather than 'niddles' -
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