The Modern Tea Brand: minimalistic, modern, social tea brand
Contest details:
- Contest holder: casparsmits
- Category: Logo & stationery
- Total budget: € 125.00
- Start date : 01-05-2018 08:23
- Ending date : 15-05-2018 00:00
- Status : Ended
- Relevant files: None
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Available languages:
- Number of designs: 118
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Response rate:
low high
Needs:
We named the brand “T”, the most minimalistic name we could come up with for a tea brand.
We would like you to design a logo and house-style for the tea brand.
Extra information:
Our brand values: Responsible, Down to earth, Transparent, Excellence, and Innovation.
In previous iterations we really liked just the letter “T” as the logo, with a rectangle and stripe around it to resemble a very minimalistic tea bag. We very much like this as a starting point, but if you have different ideas, we would love to see them.
I have a background as a branding strategist with some graphic design experience, and plan to give feedback on a daily basis.
Company description:
We are starting a tea brand selling high quality, organically produced, hand-plucked, orthodox tea. Our tea is produced in Nepal, where we have connected with different small-scale tea farmers. We pay good prices for the tea they produce.
We are going with a modern brand as we believe that a modern brand should not only focus on high quality products, but also on ethically responsible business operations. Our tea is ‘real’, compared to many of the tea’s found in the Dutch supermarket. We are working on a promo video of the farmers plucking the tea and processing the tea further to show where our tea comes from.
We will have quite a wide assortment of tea types. We have our two ‘best’ types, which are not available all year through because of their exclusivity, called Golden Needles and Silver Needles.
Besides these, we have Black tea (golden tips), White tea, Premium Green tea, Pearl Green Tea, Green Oolong tea, Masala tea, Green Sencha tea, Bancha Green tea, Roasted Green Tea, Classic green tea, Autumn Black Tea, Himalayan Gold Tea, Himalayan Longyin Tea, Black Tea Delight.
Target group:
Colors, favourites and other requirements
On our packaging we would like to show the type of the tea and year of plucking (different years have different qualities, like with wine). An idea that we liked from earlier explorations is to have a different color packaging for every type of tea.
We will be selling the tea in tin cans.
krisi
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No comments
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casparsmits says :
Hi Krisi,
We are quite curious how this would work with different color combinations, on packaging. Could you put the design on packaging in different color combinations (for the different types of tea)? We kinda like this template, but if you have better ideas please do so. (the first one of https://free-psd-templates.com/free-tea-packaging-mock-up/)
Best,
Caspar -
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casparsmits says :
Hi Krisi, would you be able to take the text below the logotype and see if you the cup looks cool without the text in it? We'd like to use it seperately as well
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casparsmits says :
Hi Krisi,
I like how the tea bag dissappears into the cup, very creative. It took me just a bit too long to notice though, do you think you could make it more clear, by brining more depth into it (layers)?
The way the T is implemented into the tea bag is smart, but doesn't fit our style, I think it makes the logo look less minimalistic and modern. It might work better if the tea bag is simpler in shape, and the T is in the middle of the tea bag. Could you try that? -
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casparsmits says :
Hi Krisi,
We communicated this poorly before; we are not using the packaging we had in the description (we updated the description). Feel free to use any colors you'd like. Also, we will be selling our tea in cans.
About your design: I think it's a nice idea to put the text description in the tea bag, but I think combining it this way is not necessary for us: we'd like a more stand-out logo and can put the text on another place in the packaging. I think the thin lines make it stand out less. Would you be able to design a more stand-out, minimalistic logo? -
This contest is finished. Its not possible to reply anymore.
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