The Modern Tea Brand: minimalistic, modern, social tea brand

Company description:

We are starting a tea brand selling high quality, organically produced, hand-plucked, orthodox tea. Our tea is produced in Nepal, where we have connected with different small-scale tea farmers. We pay good prices for the tea they produce.

We are going with a modern brand as we believe that a modern brand should not only focus on high quality products, but also on ethically responsible business operations. Our tea is ‘real’, compared to many of the tea’s found in the Dutch supermarket. We are working on a promo video of the farmers plucking the tea and processing the tea further to show where our tea comes from.

We will have quite a wide assortment of tea types. We have our two ‘best’ types, which are not available all year through because of their exclusivity, called Golden Needles and Silver Needles.

Besides these, we have Black tea (golden tips), White tea, Premium Green tea, Pearl Green Tea, Green Oolong tea, Masala tea, Green Sencha tea, Bancha Green tea, Roasted Green Tea, Classic green tea, Autumn Black Tea, Himalayan Gold Tea, Himalayan Longyin Tea, Black Tea Delight.

Target group:

Colors, favourites and other requirements

On our packaging we would like to show the type of the tea and year of plucking (different years have different qualities, like with wine). An idea that we liked from earlier explorations is to have a different color packaging for every type of tea.

We will be selling the tea in tin cans.