Van der Most & Livestroo

Contest details:
Bronze

  • Contest holder: mathijsmost
  • Category: Logo & stationery
  • Total budget: € 319.00
  • Start date : 26-02-2016 17:12
  • Ending date : 11-03-2016 17:08
  • Status : Ended
  • Required formats: jpg,psd,ai,pdf,eps
  • Relevant files: None
  • Available languages:
  • Number of designs: 40
  • Response rate:
    low high

Needs:

For a new company Van der Most & Livestroo we want a logo and corporate identity.

Below is some general information:

Symbolization of the logo:
Breakthrough in cooperation/people working together as one (soft)
Breakthrough in structure / processes (hard)
Connecting people
Expressive color
We do not want a logo with puppets

Our proposition:

Vision: What is our purpose?
- The specialist in the Netherlands in the field of personal growth and development of teams (development cooperation) and management of change in organizations. So three levels: individual, team, organization.

Core competencies: what do we do best?
- Facilitating and supporting change processes that lead to a breakthrough at the individual, team and organizational level.

Differentiation: how do we distinguish ourselves from the rest?
- We go for changes at the source, not for the quick fix.

Core consumer: in whom we put our focus?
- Anyone who wants to achieve a breakthrough in the development of an individual, team or organization

Core values: what we believe in?
- Relationships always comes first
- We give and would like to receive, we will never take what is not given
- We learn, so we welcome feedback
- We live to give
- We inspire and love to be inspired
- We go for real contact / encounter
- We enjoy differences and seek dialogue rather than debate.
- We believe in the power of simplicity

Personality: What characterizes us?
- Fun, Optimistic (Anything is possible if you want), Committed, Helpful, No savior at the expense of, high degree of professionalism and not easily satisfied.

Mission: why are we doing this?
- Status quo is in our eyes a set back. Change is nice, change development, change is growth. Change is mostly natural. Many people are afraid of change. Anxious people are not in their power. We want to help people to allow changes in their lives and thereby learn to stand in their power

Brand promise: why you should choose us?
- With us you do not go for the quick fix, you want a breakthrough "sustainable change" to realize and learn to be loyal to yourself

Propositions: what services we provide?
- Personal change: Coaching, personal leadership week: grow24 (inspiration)
- Team collaboration: team coaching, management development :, grow24 (intervention)
- Organisation change: Interim change management

Approach: How are we doing?
1. Solution at the source> mindset (beliefs, worldview)
2. Tangeble support> guiding principles and structure
3. Activate new thinking / work (learning vs. discover) (breakthrough)

Tooling: what tools and theories (inspiration) we use?
- Spiral Dynamics, System Dynamics, Buber, Warner (Arbinger), Frankl

Company description:

Target group:

Colors, favourites and other requirements

Y-graphic design
  • Logo & stationery # 582819 for Van der Most & Livestroo contest Submit complaint
    1. mathijsmost says :

      Mooi om te zien hoe de M en L versmolten zijn. Hoe zijn jullie tot de keuze en het ontwerp van dit logo gekomen? Wat inspireerde jullie om het zo te maken. Welke kleur hebben jullie gekozen? Dat is namelijk slecht zichtbaar op het scherm en waarom deze kleur?

      De reacties hier verschillen. Van mooi en zakelijk tot mooi initiaal op een zakdoek...


      Nice to see how the M and L are fused . How did you come to the choice and design of this logo ? What inspired you to make it so. What color did you choose ? That is hard to see on the screen and why this color?

      Reactions differ here . From beautiful and rather businessminded to ok, are those initials for on a handkerchief ...

    2. Y-graphic design says

      Goedemorgen. Ik heb getracht het harde en zachte te verwerken in het weergeven van de letters. De M Strak en vast, de L wat losser en vloeiender. De kleur is blauw, van vertrouwen. Zou dan wel een hele mooie authentieke zakdoek zijn :-) Mvg

    3. mathijsmost says :

      Dank voor je response. Het harde en het zachte, dat had ik nog niet zo gezien. Mooi.

      Het zou inderdaad wel een hele mooie en authentieke zakdoek zijn. Hebben we gelijk een origineel relatiegeschenk ;-)

    4. Y-graphic design says

      Haha of niet? Dank u wel voor de feedback! Mocht u nog aanpassingen willen zien en/of andere kleuren hoor ik dat graag. Mvg

    5. Y-graphic design says

      Zou u wellicht de huisstijl willen zien? Mvg

    6. mathijsmost says :

      We vragen ons af in hoeverre dit ontwerp problemen oplevert met LottoMogz...

    7. Y-graphic design says

      Geen problemen, mijn ontwerp is totaal anders, mijn L heeft een lus en is niet hoekig/puntig omdat het zacht moet zijn. Mijn L zit aan de M vast voor de verbinding, geen goud. Het heeft er wat van weg maar niet om in problemen te komen hoor. mvg

    8. This contest is finished. Its not possible to reply anymore.

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