Design IKEA’s new coworker clothing!

Contest details:
Silver

  • Contest holder: Jamie.IKEA
  • Category: Other
  • Total budget: € 369.00
  • Start date : 24-06-2020 14:08
  • Ending date : 30-06-2020 00:00
  • Status : Ended
  • Relevant files: None
  • Available languages:
  • Number of designs: 108
  • Response rate:
    low high

Needs:

I am currently doing a project for IKEA’s Core Business Franchise office, looking for ways to enhance our company culture among co-workers. One of the ideas that we landed on is to print our key values, at the INSIDE of our new co-worker clothing. So that you wear these key values close to your heart, internalise them and wear them as a second skin. We are looking for inspiration on how this might work. A couple of importing things are;
- The design should not be visible on the outside (so no see though)
- The design should fit with the IKEA brand (free interpretation)

These key values are:

Togetherness
Caring for people and planet
Cost-consciousness
Simplicity
Renew and improve
Different with a meaning
Give and take responsibility
Lead by example

More information can be found here: https://about.ikea.com/en/who-we-are/our-roots/ikea-culture-and-values and here https://seeacareerwithus.com/about-us/our-values/.

Images of our new co-worker clothing can be found via google or this link: https://newsroom.inter.ikea.com/news/ikea-announces-new-co-worker-clothing/s/f7140ea5-37f7-43ec-8c29-0b7e65a135ea

It is your own choice with what piece of clothing you want to work, you can also show off your design on another t-shirt, as long as it is translatable to our co-worker clothing.

We are looking for a design that represents our values. This can be interpreted however you like ( picture, icons, the words ect.). If this project succeeds, this would mean that over 200.000 coworkers from all over the world would start to wear you design (so over 1 million shirts will be printed!). We will contact the winner personally to see how we can elaborate on this project.

Company description:

Target group:

Colors, favourites and other requirements

MiliG
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  • Other # 1088899 for Design IKEA’s new coworker clothing! contest Submit complaint
    1. Description by designer MiliG:

      Looking forward to your scoring and thoughts for my creative logo submitted in your contest. feedback is always welcomed.
      Regards
      MiliG

    2. This contest is finished. Its not possible to reply anymore.

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