Design IKEA’s new coworker clothing!

GET A DESIGN

Start date: 24-06-2020

Ending date: 30-06-2020

Total budget: € 369.00
Latest design
Book cover
JudithS

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

I am currently doing a project for IKEA’s Core Business Franchise office, looking for ways to enhance our company culture among co-workers. One of the ideas that we landed on is to print our key values, at the INSIDE of our new co-worker clothing. So that you wear these key values close to your heart, internalise them and wear them as a second skin. We are looking for inspiration on how this might work. A couple of importing things are;
- The design should not be visible on the outside (so no see though)
- The design should fit with the IKEA brand (free interpretation)

These key values are:

Togetherness
Caring for people and planet
Cost-consciousness
Simplicity
Renew and improve
Different with a meaning
Give and take responsibility
Lead by example

More information can be found here: https://about.ikea.com/en/who-we-are/our-roots/ikea-culture-and-values and here https://seeacareerwithus.com/about-us/our-values/.

Images of our new co-worker clothing can be found via google or this link: https://newsroom.inter.ikea.com/news/ikea-announces-new-co-worker-clothing/s/f7140ea5-37f7-43ec-8c29-0b7e65a135ea

It is your own choice with what piece of clothing you want to work, you can also show off your design on another t-shirt, as long as it is translatable to our co-worker clothing.

We are looking for a design that represents our values. This can be interpreted however you like ( picture, icons, the words ect.). If this project succeeds, this would mean that over 200.000 coworkers from all over the world would start to wear you design (so over 1 million shirts will be printed!). We will contact the winner personally to see how we can elaborate on this project.

Company description

Target group

Colors, favourites and other requirements

Designer: CuriousCabbage CuriousCabbage
other-curiouscabbage-0Bq9dG4m

No comments

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other-curiouscabbage-cFsBfGkq

CuriousCabbageCuriousCabbage

When you want a full size image, you could refer to this design

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other-curiouscabbage-Q5hT7zpw

CuriousCabbageCuriousCabbage

Hi, I design this illustration based on your brief that you want a togetherness and caring for people and planet. This two things become a main idea, which could represent "lets save the earth together". Beside that the hands coloured by many color that represent that we could be as one without racism.

I recommend this illustration could be great when printed as a pocket in a polo shirt. That would be chic and good. Hope you like it. And i open to any enhancement.

Jamie.IKEAJamie.IKEA

Hi! Thank you for your design! It's a good idea to combine values into illustrations. We also very much appreciate the inclusion. We are looking for something that could be printed on the inside of the shirts. But I think it could still work to have an illustration at the inside of your pocket.

CuriousCabbageCuriousCabbage

Hi i made a full printed design for you ^^, i hope you like it. The illustration style of this shirt is up to date too. Some big brands having a style like this.

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