Design IKEA’s new coworker clothing!

Contest details:
Silver

  • Contest holder: Jamie.IKEA
  • Category: Other
  • Total budget: € 369.00
  • Start date : 24-06-2020 14:08
  • Ending date : 30-06-2020 00:00
  • Status : Ended
  • Relevant files: None
  • Available languages:
  • Number of designs: 108
  • Response rate:
    low high

Needs:

I am currently doing a project for IKEA’s Core Business Franchise office, looking for ways to enhance our company culture among co-workers. One of the ideas that we landed on is to print our key values, at the INSIDE of our new co-worker clothing. So that you wear these key values close to your heart, internalise them and wear them as a second skin. We are looking for inspiration on how this might work. A couple of importing things are;
- The design should not be visible on the outside (so no see though)
- The design should fit with the IKEA brand (free interpretation)

These key values are:

Togetherness
Caring for people and planet
Cost-consciousness
Simplicity
Renew and improve
Different with a meaning
Give and take responsibility
Lead by example

More information can be found here: https://about.ikea.com/en/who-we-are/our-roots/ikea-culture-and-values and here https://seeacareerwithus.com/about-us/our-values/.

Images of our new co-worker clothing can be found via google or this link: https://newsroom.inter.ikea.com/news/ikea-announces-new-co-worker-clothing/s/f7140ea5-37f7-43ec-8c29-0b7e65a135ea

It is your own choice with what piece of clothing you want to work, you can also show off your design on another t-shirt, as long as it is translatable to our co-worker clothing.

We are looking for a design that represents our values. This can be interpreted however you like ( picture, icons, the words ect.). If this project succeeds, this would mean that over 200.000 coworkers from all over the world would start to wear you design (so over 1 million shirts will be printed!). We will contact the winner personally to see how we can elaborate on this project.

Company description:

Target group:

Colors, favourites and other requirements

ronshllaku
  • Other # 1088748 for Design IKEA’s new coworker clothing! contest Submit complaint
    1. Jamie.IKEA says :

      Thanks for you submission! Can you explain the design, because I do not really see a fit with the brief.

    2. Jamie.IKEA says :

      Thanks for you submission! Can you explain the design, because I do not really see a fit with the brief.

    3. Jamie.IKEA says :

      Thanks for you submission! Can you explain the design, because I do not really see a fit with the brief.

    4. ronshllaku says

      As you explained to us IKEAS values, Togetherness, caring for people and love, from all of then I derived a bigger value, which is love. So I thought I could incorporate it in the design, where I combined it with the word international, given that IKEA is a brand that operates in the whole world! From those factors I came up with ,,International love". The stripes below and on top of the slogan represent the globe, and around it I added the IKEA name. Also I used the brand colours. I hope that I have fulfilled the needs of this project and I hope you like the designs!

    5. Jamie.IKEA says :

      Sorry for posting the same thing three times, that was an accident! And thank you very much for clarifying! Very creative!

    6. This contest is finished. Its not possible to reply anymore.

  • Other # 1088747 for Design IKEA’s new coworker clothing! contest Submit complaint
    1. ronshllaku says

      As you explained to us IKEAS values, Togetherness, caring for people and love, from all of then I derived a bigger value, which is love. So I thought I could incorporate it in the design, where I combined it with the word international, given that IKEA is a brand that operates in the whole world! From those factors I came up with ,,International love". The stripes below and on top of the slogan represent the globe, and around it I added the curve which represent IKEAS worldwide operation. Also I used the brand colours. I hope that I have fulfilled the needs of this project and I hope you like the designs!

    2. This contest is finished. Its not possible to reply anymore.

  • Other # 1088746 for Design IKEA’s new coworker clothing! contest Submit complaint
    1. Description by designer ronshllaku:

      The stripes represent the world and IKEA's worldwide impact.

    2. This contest is finished. Its not possible to reply anymore.

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