Holiday Fair - Booth design & 2x flyer

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Start date: 22-12-2011

Ending date: 30-12-2011

Total budget: € 400.00
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It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

From January 10 to 15 the National Holiday Fair takes place in Utrecht. At this fair we have a relatively small position of 3x3 meter reserved. As a small, innovative start-up, we want to present & sell (cash & pin on the stand) the Trace Me Luggagetracker in a "guerrilla marketing"-like manner to 120,000 visitors.

We need three (related) things: 'stand/booth design','flyer consumers' and 'business-to-business flyer'. The premise of the communication must be A - making clear the problem of lost baggage at airports (3000 bags an hour), B - the Trace Me luggage tag offers the solution. Simple, at one single glance, everyone should be able to understand. Below is a brief explanation:

"Design of Booth" - There is no budget available to a professional standard setting to build a booth. Moreover, a standard stand attracts little attention. We are therefore looking for an original proposal for the design / design of the stand. We have a corner position. Two walls of each 3m (width) x 2.5m (high). Perhaps something on the floor, surface 9m2. Walls can be (partly) printed, we can work with separate banners, etc.. We could be able to fill the booth with a lot of suitcases so the problem of lost luggage is visualized. Lost & Found counter. Etc. .. We are open to many creative interpretations.

"Consumers flyer '- in line with the communication of the booth should be an A5 flyer to be designed in a way so that consumers are being expalined the problem of lost baggage, Trace Me presents a solution and possibly on the back just answers to possible questions (five frequently asked questions are available). In addition, call to action with a special offer (normally EUR 14.95 each. Now 24.95 for two, or 59.95 for five).

"Business to business flyer - Front is almost identical to the consumer flyer. At the back we explain that we offer private label versions of the luggage tag (see attached file).

Company description

We are the importer of the original Trace Me Luggage Tracker, the traceable luggage tag. When a case is likely to lose the owner receives an email and text message containing the location of the suitcase. Trace Me luggage tag is the only world that is integrated into the systems of IATA worldwide in more than 95% of the airports are used.

Briefly described the proposition of the Trace Me Luggage Tracker:
Every hour of the day 3000 bags are getting lost at the airport (source - SITA Baggage Report 2011). A large proportion of these cases can no longer be traced to the original owner and ends in one of the many luggage auctions (5x per year in the Netherlands Schiphol auction Diemen). Trace Me Luggage Tracker is a luggage tag that makes the suitcase traceable. Once the case is at risc of getting lost, the owner receives a text message and email with the location of the suitcase. Additionally the Trace Me luggage tag is not showing any personal details of the owner (no risc of thieves breaking in at home), it only shows a barcode.
Please see the attached brochure for furthe rproduct details.

Target group

Travellers. Business as well as leisure. Travelling by air, taking luggage with them.

Colors, favourites and other requirements

Please revert to www.tracemeluggagetracker.com for further information. Highres (free0standing) pictures are available.

Designer: ddhoore ddhoore
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ddhooreddhoore

Beste,

Hierbij een voorstel voor de rollup banner en de folder.
Rollup: 80 x 200 cm
Folder: is een drieluik. De binnenzijde is op basis van de bestaande folder. Hier moeten enkel nog de nederlandse teksten in komen. De lichtblauwe kleur van de bestaande folder zou ik vervangen door rood om in lijn te zijn met de cover en de rollup. De beursaanbieding zou ik met een sticker doen die je op de folder kleeft. Zo kan je de folders na de beurs ook nog gebruiken.

Met vriendelijke groeten
Dries Dhoore

This contest is finished. Its not possible to reply anymore.
overig-ddhoore-IQQLbMJc

ddhooreddhoore

Beste,
Hierbij een variant op het vorige ontwerp:

- De stand moet het effect hebben van een openstaande reiskoffer, waarbij je in de koffer stapt om informatie aan te vragen over het "trace me" label.

Met vriendelijke groeten
Dries Dhoore

This contest is finished. Its not possible to reply anymore.
overig-ddhoore-Fx9SNqkq

ddhooreddhoore

Beste,
Hierbij mijn voorstel voor de stand:

- Vooraan zie je op de grond traceercirkels staan met in het midden 2 bagagekoffers. Aan elke koffer hangt een "trace me"-label en uit de koffers steken de foldertjes die de bezoekers kunnen meenemen. Duidelijk dat het om bagage gaat.
- Aan elke open zijde van de stand hangen telkens 2 borden met een duidelijke boodschap : kom hier uw informatie vragen over het "trace me"-label.
- De achterkant is bekleed met 6 panelen ( 3 rode en 3 donker blauwe). Dit kan ook vervangen worden door 2 stoffen doeken (1 rode en 1 donker blauwe)

Graag uw eventuele bemerkingen
Met vriendelijke groeten
Dries Dhoore

melvinbroekaartmelvinbroekaart

Zeer aantrekkelijk design. Wat er naar onze mening echter mist, is een krachtig statement wat het product is en doet. Hierdoor is er te winig 'stopping - power'.

Op basis van recente feedback van producenten van beursstands, dienen wij daarnaast onze opdracht te versimpelen - zodat deze nog op tijd geproduceerd kan worden: Ontwikkelen van een tweetal flyers voor gebruik op de Vakantiebeurs. Uitvergroten van de eye-catchers uit de flyer tot groot-formaat (specifiek formaat) waarmee stickers en roll-up banners kunnen worden geproduceerd.

This contest is finished. Its not possible to reply anymore.