Design advertisement for Rentair rental of mobile airconditioning

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Start date: 11-07-2014

Ending date: 08-08-2014

Total budget: € 259.00
Latest design
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JCA

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We are looking for the design of an advertisement with humor targeted at the segment of computerrooms/server rooms/data center operators. As an example of previous advertising we have added two pictures. The advertisement should specifically be targeted at operators of server rooms/ data centers and computer rooms in Belgium. Language of the advertisement is Dutch and French but if you do not speak these languages please use English and we will work on the translation with you during the design process. Advertisement should be very visually oriented, humoristic and recognizable by the target market.

Company description

Rentair, www.rentair.be rents mobile equipment for climate control such as mobile airconditioners.

Target group

Operators of data centers, computer rooms, serverrooms that occasionally need either emergency cooling or need temporary airconditioning due to maintenance.

Colors, favourites and other requirements

Must have large picture with a funny relevant tekst. See the pictures attached for a previous advertisement

Designer: BB design BB design
advertentie_print-bb-design-31693-CrjIFmGO

BB designBB design

Same tweaked version, but with the ice backdrop for the logo.

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advertentie_print-bb-design-31693-CFPZRtsO

BB designBB design

Tweaked the design:
- removed the back row of servers, so it's more colerful
- changed "sahara" to "a sahara" (avoiding telegram style)

BB designBB design

*colerful -> colorful

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advertentie_print-bb-design-31693-YwgCL2yO

BB designBB design

Different version, with ice to emphasize the company's title and mission.

This contest is finished. Its not possible to reply anymore.
advertentie_print-bb-design-31693-YKMTXAaO

BB designBB design

Some notes:
* Looking at the medium (email) and main target (managers), I optimized for mobile (small screen) and quick viewing. Big fonts, high contrast, clear visuals and a simple message.
* Written language is nearly universal (everyone knows "Sahara")
* Emphasized the problem first (overheating), then offer Rentair as the solution.
* I'm willing to fine tune according to your wishes after the contest has closed (font, text, company info placement + size proportions of ad)

This contest is finished. Its not possible to reply anymore.