Design a corporate identity for a furniture store and furniture brand

Contest holder: Jaimy
Category: Stationery design
Status: Ended

Start date: 17-10-2016

Ending date: 07-10-2016

Total budget: € 329.00

Latest design

Book cover

MellGraphics

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We are a new furniture store (and webshop) in the Netherlands. We sell design (small) furniture, home accessories and lampshades, all in Scandinavian design-style (but not necessarily Scandinavian). Furthermore we will develop our own furniture label, which will have the same name as the store.

The store and furniture brand are both called 'Vier'. This is Dutch for 'Four' which is our address number, but it also means 'celebrate' in Dutch.
It can be written as 'Vier', but also as 4.

We need a corporate identity. Here for we would like to have the stationary designed, which should minimum include;
- - logo
- - paper
- - envelopes
- - business cards

We do not have any ideas yet about the design, so would like to be surprised by your ideas. Of course it should fit a furniture brand.

Company description

Target group

Colors, favourites and other requirements

Designer:

VirtualLies

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Hi Jaimy,
attached a version with a modified "R", hope you like this better.
Best regards, Dagmar

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No comments

Thanks for the designs. We like this stationary best from your designs. Also we like what you dit with the V.
We think the R could be a bit more simple, this is very outspoken. Not sure it's the way we want to go, but if you want to give it a try, that would be nice.

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Hi Jaimy,
thanks for your message. Attached a different design & color combination, that you might like better. Let me know, if you like to see further adjustements,
kind regards, Dagmar

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No comments

Forgot to mention that the font I used is a free font, so you could use it for your website ;) regards, Dagmar

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corporate_design-virtuallies-sLpln8ZU

Hi Jaimy,
attached some color combinations and a first layout for an according housestyle.
Colors of the housestyle can be changed depending on which color combination you might prefer,
best regards, Dagmar

Hi Dagmar,
Thanks for the different colors. We found that it could be better if the letters VIER are darker than the detail from the 4. (as you did in a former design).
We like the colors to be a bit grey, as you already do. Yellow is a difficult color for the website.
Regards Jaimy

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No comments

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Two more variations ;) Kind regards, Dagmar

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Hi Dagmar!
We like this 'clean and simple' logo the best from your designs. Like the font, but would like to see some different color combinations. Is that also possible?
Jaimy

Also one more question. Did you change the font very much yourselve, or is it still also usable for a website? (webfont, Google font?)

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Good morning Jaimy,
thank you for your feedback and rating. Attached a revision of my first proposal with a different lettertype, that might fit the design better and also a new concept idea for the design. Looking forward to hear your opinion on these,
kind regards, Dagmar

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Mooi beeldmerk! We vinden het ronde lettertype niet helemaal bij het vierkant passen. Zou je hierop kunnen variëren? Of alles rond of alles vierkant?

Excuse my Dutch ;-)
Nice image brand! We find the rounded font not quite match the square. Is it possible to make this more uniform? Or all round or all square?

And I forgot to say, that we do not prefer subtitel like 'furniture store'. ;-)

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