It all started with an idea...

Needs

New LOGO & Identity for a Club/discothèque named as ' Club Volmolen'

On this moment there is no agreement in atmosphere and logo use.
example of actual logo etc...

- FB : https://www.facebook.com/ClubVolmolen/?fref=ts
- Site: http://www.clubvolmolen.be/

For an small discothèque/club we are looking for an new identity. Now the identity is written as a huge discothèque. We want back to the max. 1000 pax identity. With a variety of trending parties. In the club friday's are described as Club Cafe = loungy & relaxing trending music. Saturday's are described as 'going loco' parties with the feeling good service, good company and nice people. 3rd are our concept nights. Hower the logo has to switch colour when used for another concept. Example of our concurrent competitor found on http://larocca.be/ & https://www.facebook.com/Laroccaballroom/

Volmolen in dutch is an woolmill. However this had been used not on a proper way, People where thinking they went out in a former ranch with binchdrinking, puking misbehaving teenagers. In the new logo we don't want a reference to this old woolmill. The range of prospects is 18 - 45 yo. The word CLUB not specially has to be written in the logo. If you do please keep it discrete.


What we want:

1. Word mark : on us, realising use of terms
2. Image/logo ; a symbol that refers to activities or characteristics of your business (think of the shell of Shell) We want an logo that represents the feelings funky, classy, party people.
3. Typography ; by use of fonts can a club stand out or emphasize certain features ( no typography design needed new but just a proposal for typoghraph which we can use for posters, folders & prints
4. Color : As for typography ( warm or cool , a lot of color or black / white )
5. Typical shapes or extended logo: shapes that increase awareness , such as the wave of Coca- Cola ( if possible we want an normal logo and an extended logo with more background & represented feelings).

Company description

Target group

Colors, favourites and other requirements