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From AI starting point to finished brand identity in 72 hours
How a Brandsupply designer refined Still Touch, a wellness practice, from AI exploration to launch-ready
This case study documents a refinement that ran through Brandsupply's €199 service in April 2026. Still Touch is a fictional wellness brand we used to validate the process before launching publicly. The customer generated their starting point with our AI tool, paid €199, and a designer from our roster refined the brand across three rounds, finishing in 72 hours.
What the AI generated
The customer started with our free AI brand generator. After a short questionnaire, the tool produced a complete brand identity in a few minutes: logo concepts, a colour palette, typography, and brand voice. This is what came back.
What the customer asked for
When they paid for the refinement, the customer wrote a short note describing what they wanted refined. Designers receive this verbatim, no templates, no forms.
“Hi. I would like to see two variations on the selected logo please. And I was also wondering if we could choose a different color for the "Warm Gray" color? I like the other colors, but the Warm Gray not so much; maybe you can suggest me something nicer, preferably not brown. As for the logo variations; you're free to use your best judgement here. I do love the hands concept. And since the Warm Gray brown is also used in the logo, you can swap it out for whatever color you recommend we replace it with.”
- Two refined variations of the selected logo
- A new color suggestion to replace the Warm Gray (preferably not brown)
Round 1: Direction
Within 24 hours of taking the order, the designer presented two refined variants of the selected logo. Both built on the direction the AI had established but pulled in different aesthetic directions. The customer's job in Round 1 is to pick the path forward.
“I'm choosing the two-hands-in-S logo. It feels more tranquil and genuine compared to the hands-opening variant.”
Round 2: Refinement
With direction settled, Round 2 brought the chosen logo into focus. Refined proportions, the requested palette swap applied, and a typography pairing layered in. The customer's job at this stage is to react, not redesign.
“Please replace the Warm Clay color with a different option, preferably not brown.”
Round 3: Finalisation
Round 3 applies the final feedback and packages the work into a complete asset set. That includes the logo in production formats, palette documentation, typography spec, and the application designs (business card, social media, website mockup, email signature) that bring the brand to life.
The designer's reasoning
Every refinement comes with a short note from the designer explaining the choices they made. This is what the designer wrote about Still Touch:
“I recreated the logo to create a minimalist, refined look while maintaining the original concept (the hand) so it aligns with the business. The hands are positioned above and below, encircling each other, representing skilled hands and a broader reach. I used a single-color theme for each logo, allowing for flexibility in each application.”
The brand in use
A finished identity isn't a folder of logos. It's a brand applied in the world. Here's how Still Touch comes to life across the surfaces a real business needs.
How it works
Every Brandsupply refinement runs through the same three-round structure. The cadence keeps the customer in the driver's seat: direction first, then refinement, then finalisation.
Direction
24 hours after payment, the designer sends 2-3 refined variants of your selected logo. You choose the direction.
Refinement
24 hours after your feedback, the designer applies your input and adds the colour palette and typography spec. You react.
Finalisation
24 hours after your final feedback, the designer delivers the complete asset set: logo files, palette documentation, typography spec, and brand applications.
Public turnaround commitment: 72 hours from order to delivery.
What the customer said
“Having the possibility to fine-tune the AI-generated logos with a professional designer is a great add-on. The generated brand gets you 75% of the way there, but that remaining 25% is crucial. The process was smooth and quick, and communication with the designer was easy and to the point.”
Want this for your brand?
Generate your brand
Use our free AI tool. No signup, results in minutes.
Refine with a designer
Pay €199. Pick your favourite logo direction.
Receive your finished identity
Three rounds, 72 hours, complete asset set.