Create an inspiring logo for Imagine
Contest details:
- Contest holder: Ymagine
- Category: Logo design
- Total budget: € 200.00
- Start date : 12-09-2018 19:24
- Ending date : 03-10-2018 00:00
- Status : Ended
- Required formats: jpg,ai,pdf
- Relevant files: None
- Available languages:
- Number of designs: 274
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Response rate:
low high
Needs:
Develop an inspiring logo for Ymagine.
A starting company in organization advice on Innovation, Transformation and Marketing.
We would love it if the logo truly triggers the imagination, while staying crisp and readable.
Ideally the word itself plays with the imagination (rather than images additional to the word Ymagine, although we're open to be surprised :-)
What inspired us:
- 1 word that reads in 2 ways (see enclosed) however this design is not modern, crips nor attractive enough. Some modern ambigram logos, optical illusions may also be sources of inspiration.
- The Lego campaign "use your imagination" we find pretty cool. However it's just inspiration and not a logo, nor do we want to be copycats.
So we're open to your creativity and look forward receiving your creations!
Company description:
Ymagine is engaged in growth and strategic renewal of organisations and brands.
From the philosophy of creating shared value, we believe that organisations can make a tremendous positive impact to our world. By unlocking the energy that comes from imagining what success could look like, and executing upon a shared desire and vision in action.
Often we observe a focus on problems in organizations. However, apart from occasional crisis management, problemfocus does not give but rather drains energy. And to C.G. Jung’s quote “what you resist, persists”.
People are not against change, but against being changed.
Therefore Ymagine’s approach is based on developing a shared vision of desire, work out the direction in co-creation, and then help to translate that into smart initiatives to act upon now.
Target group:
Organizations (large, mid-size and small)
Colors, favourites and other requirements
Just the work "Ymagine" in whatever font type probably will not entice us.
Let your creativity out and surprise us!
Wilko
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No comments
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Ymagine says :
Hi Wilko, Thanks for these adjustments!
I most like version 3 rounded!
I need to contemplate on the 1 color or multicolor version. Just checked it with a simple printer and both come out fine.
Any advice how you suggest this to work on collateral like business cards and letters? -
Wilko says
Hi,
Ok for the rounded version, maybe it is softer and with more proximity.
Concerning the branding style, I think we can play with the letters as I did in a previous design. If you want we can discuss about that after the contest. I will give you my email and explain how we can work on your branding. -
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Ymagine says :
Dear Wilko,
I prefer version 2. My last few requests for final optimization are:
- could you fill the round space of the G?
- have the middle stripe of the E equally long as the top and bottom stripes of that E
- what if the end of the letters would be more rounded (like Vag round). Would that give an overall friendlier/softer feel to this professional looking logo?
I’m doubting on the colors, on one hand I think it’s cheerful, but just plain is more practical. What would you recommend with regards to stationary?
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Wilko says
Ok, I will show you the different versions.
Concerning the stationary and the color, I think it's good having some colors. We have more design possibilities. However, you can adjust and change the colors depending the media. -
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Description by designer Wilko:
Hello,
I just saw the ambigram design so I made on too.
I warn you that some ambigrams exposed on the contests are made by a generator: https://flipscript.com
Mine too, nothing complicated.
Personally, I do not think ambigram is a good thing for small-scale readability.
But it's up to you ! -
Ymagine says :
Thanks for mentioning the generator! (Less original then)!
And you may be right on small(er) print and readability of Ambigrams -
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Description by designer Wilko:
Hey,
Here is an example of stationery with the thicker logo you preferred and with the rainbow style. -
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Ymagine says :
Thanks for showing all these color options.
Although I currently evaluate all proposals merely on design, the rainbow version on white does add lightheartedness and optimism, making it a bit less serious and corporate. Although open to styled, slick and cheerful this one remains a favorite. -
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Description by designer Wilko:
Hello Mascha,
Here is 3 designs thicker with differents weight.
Still the blue version but différent colors come in the next proposal.
What do you think about it? -
Ymagine says :
I prefer the thickest version (it comes across as most “confident”.
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Ymagine says :
de bovenste 2 vind ik erg mooi qua stijl. (De anderen wat rommeliger).
Dank voor het tonen in een andere kleur. Het laat zien dat je eerste met donkerblauw toch wel echt krachtiger overkomt. De stijl van deze manier van schrijven van Ymagine is een van mijn favorieten! Denk je dat het zelfverzekerder over komt als de letters ietsje dikker zouden zijn of boet dat juist in op de stijl? -
Wilko says
Hello,
Thank you for your excellent rating. I'm glad you like my job.
Indeed, I think that the blue version is more powerful and more classy.
In my opinion, enlarging the letters will remove the lightness of the logo.
Regarding the colors. What preferences do you have?
For information, I will not be in the office until Tuesday. I will rework your logo at this time.
I will make examples of business cards and letterhead.
Thanks again.
Cordially. -
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Ymagine says :
Hi Wilko,
Even more high-tech feel to this one. See my comment on your other proposal.
Regards, Mascha -
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Ymagine says :
Hi Wilko, From all your proposals I like this one best.
The dark blue used is beautiful but feels a bit high-tech to me. Whereas we're in a business where people are the center point to make things happen -
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Description by designer Wilko:
Hello,
Here is my work for your new brand identity. You can see the files in good quality by clicking on the images.
I tried to bring my experience in graphic design to create a powerful and distinctive logo. I hope you will enjoy my work as much as I enjoyed working on your project.
I await your feedback and I remain at your disposal.
Best regards
WILKO
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