Design a clean and trendy logo for new vegan/vegetarian blog and website

Start date: 27-02-2014

Ending date: 11-03-2014

Total budget: € 150.00
WINNER
Book cover
Kate

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Design a clear and trendy logo for a new vegan/vegetarian blog/website and cafe called The Little Plantation
The logo needs to be
- easily readable
- trendy but not pretentious
- simple
- ideally using no more than 3 colours, including dark grey as a background (think writing on a blackboard/stamp/distressed/vintage)
- logo should work well as top of a website and banner above a cafe
- the logo should communicate elegance and simplicity and is aimed mainly at affluent women in their 20's, 30's and 40's, although not too girly please
we are looking for 2 logos - 1 the main banner ( payment 100Euros)
+
an abbreviated logo i.e. just taking the main initials of the main logo OR using just a symbol from the main logo (payment 50euros)

Company description


The Little Plantation is a food blog/cafe that serves vegetarian food, juices, coffee and vegan treats

Target group


Mainly middle class women in the 20-50 but logo should appeal to as broad a market as possible

Colors, favourites and other requirements


I am open to lots of ideas BUT in my mind the logo is:

dark grey (or very dark green/grey)! background

Writing:
contrasting colour
i.e. bright or pastel yellow
off white/white
pastel purple
pastel green or blue

It needs to be clear that this is a logo for a food/drink/vegetarian site NOT a gardening site

Designer: Kate Kate
logo-kate-8QkCvM80

No comments

KateKate

Hi,
Here are a few more colours. I've omitted some frills, worked on legibility and replaced the knife. As you can see, I haven't adapted the N's yet. I can still do that later if you prefer a certain design. I look forward to hearing what you think.

venusinblackvenusinblack

Great. Love the top two and also the bottom right blue one. Works super well:)

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logo-kate-q74t1HEm

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KateKate

Here's another variation, a little more inspired by the Jack Daniel's logo.

venusinblackvenusinblack

I just LOVE all these designs.
I think the corrected N in your second design appeals to me more. Also like the font being a bit thicker. Love the simplicity of your first and second design. Only changed suggestions for those would be - can I have a spoon rather than knife. AND - more importantly, worried the pink is too girly. Blue perhaps for the bowl or green OR a different pink (think more letters in Hummingbird bakery). Also wonder if stripes on the (blue) bowl will make it a tad more gender neutral? But this design very much in my top 3. :)

venusinblackvenusinblack

As for the new Jack Daniels inspired design. I am SO drawn to this. LOVE it! Hoping the different colour will make it more gender neutral. Plus I am a bit worried the swirly bits are too feminine. But I do love it, so it's a tough one. Does remind me a bit of a tatoo design:). Great.
Seeing it like this has also helped me clarify - web/blog will be white background. Cafe will be dark and for facebook profile pic I'd just use the bowl with a dark background. So love how versatile this design is. 3 birds with one stone so to speak.
So my only sticking point would be the colour of the bowl as it's also not as clearly visible against the white background.
Thanks again for this:)

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logo-kate-ZQUNIaie

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KateKate

Hi, thanks for the feedback. Is this what you had in mind?

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logo-kate-Q9iXEQsa

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venusinblackvenusinblack

Kate, this is SOOO beautiful:)
I don't know what else to say!
the N looks a bit awkward and perhaps font a hint thicker, but apart from that FAB!

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logo-kate-e95u2HXk

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venusinblackvenusinblack

Thanks so much for this. I really like how you distressed this and also that you used the bowl. Works well.

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