Design a logo for our new company ’Duurzaam kantoor be’ sustainable office

Start date: 13-11-2020

Ending date: 07-12-2020

Total budget: € 350.00
WINNER
Book cover
umbra

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


We need a logo for our new (Belgium) company Duurzaam kantoor > translated: Sustainable office (https://www.duurzaamkantoor.be/). As you can see the name of the company is very clear, basic and 'straight forward'. We are therefore looking for a thought-through & symbol for the logo. A logo that if you look at it a little longer, you have an 'oh yeah!' moment.

In the appendix you will find examples of such logos and our color codes. These are examples where the letters of the company are not used in the symbol. This is also the case for Duurzaam Kantoor. We are not looking for the letters D&K implemented in a symbol/icon but a icon that fits a sustainable office.

The road to sustainability is very important, because you will not easily become a sustainable office. It's about a change of mindset and behaviour.

Company description


Target group


Colors, favourites and other requirements


Designer: umbra umbra
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umbraumbra

Okay, there is something to discuss here, but for the sake of continuing good cooperation, I will not discuss it further. I am ready for a compromise solution. I will post three new design variants. I can't give up on developing my basic idea HOUSE, (sustainable office) + a tree leaf stylized in my own way as a symbol of self-sufficiency. The client liked my solution and that must be taken into account. I will do my best to change the final look of my design enough so that it is no longer controversial.I hope you like one of the three new logos. There are also font variants that you have been looking for. I also inserted the slogans you wanted. The words DUURZAAM KANTOOR are too long to be in one line. The final logo thus loses its harmonious proportion. I tried to solve it this way.

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logo-umbra-pXREL9oe

umbraumbra

Demonstration of the development of my idea HOUSE-SUSTAINABLE OFFICE + SHEET (ecological symbol of sustainability). There was no talk of SPAJALICA which had already been used by a colleague. Pictures 0,1,2,3 are the elaboration and logical development of my basic idea where it is nice to see that the essence of the idea is HOUSE and stylized SHEET inside the house. A colleague put the sheet out to emphasize the paper clip as his basic idea. The following pictures just show that all I had in mind all the time was the house and not the paper clip. Figure 3, which really resembles a paper clip, is disputable, but I thought that the HOUSE-SUSTAINABLE OFFICE and the ecological SHEET inside the house are different enough from the paper clip. I would be glad if a colleague would accept my arguments and resolve this embarrassing situation in a positive way. Best regards, Umbra

umbraumbra

SPAJALICA=paperclip

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