Help us design a logo which gives professional athletes the right impression about us!

Start date: 16-11-2016

Ending date: 08-12-2016

Total budget: € 229.00
WINNER
Book cover
artamad

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


We offer custom trainings to professional athletes to enable them to realize a more stable foundation, a solid base from which they are able to achieve a higher peak in their mental and physical performance.

We do this by offering them custom trainings in high performance focus and breathing techniques which have their origin in traditional yoga, pranayama and meditation.

The yoga, pranayama and meditation part is not an element we want to emphasize.

We are looking for a logo which radiates , high performance, custom made, improvement, expertise, scientific based, know-how, sports, growth, dynamics, movement, stability.

It should appeal to proffessional athletes, trainers, coaches, sponsors.

The name is - PEAK Fundamentals - (the website is peakfundamentals.com)

The subtext is - High Performance Focus and Breathing -

We would like to fit all this in, the focus can be on PEAK.

We like a clean and minimal design

We like the shape of the a Triangle to emphasize the peak, and the stable foundation.

We had the idea to have the A as a triangle. We are definately open to other designs and idea’s.

We like the colors blue and bright (fluorescent) orange but we are open to different ideas.

We are looking forward to your design!

Bryan and Paul

Company description


Target group


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Colors, favourites and other requirements


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Designer: artamad artamad
logo-artamad-VLob380e

No comments

artamadartamad

Like these?

artamadartamad

different 'E's

btimmerbtimmer

Yes good i will discuss with my partner and come back to you

btimmerbtimmer

Hi good evening, i think we will probably go with the very last design the letters are great now. Spot on. Paul sends his regards :) ok so there is one final thing we would like to see and if it doesn't work we ll go for this top one.

Can you make a thin blue line on the inside of the triangle, taking some space off the orange and not from the white if you understand what i mean. We just want to see if they're is any improvement there.

Thanks

Regards
Bryan

btimmerbtimmer

Never mind the last adjustment. We want to go for the clean A, the top one from these two designs, with the squarish E, rounded off at the back. So if we choose your design, what will you deliver to us? What kind of format, files?, for use on website, business card(do you have a template for this?? To send to the printer, with this logo? ) , ecard email etc?

Thanks!!

artamadartamad

I deliver these files :
- ai file
- eps file [ for printing ]
- jpeg
- png

I also do stationery designs / business card designs but this project is for a logo design budget alone. Anyway, you will have the print files (eps) so you can print them in. other files are for websites.

All files will be delivered as colored - monochromed - transparent

artamadartamad

Any updates? :D

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logo-artamad-CRdxxJOi

artamadartamad

I hope I get it right this time

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artamadartamad

Is this it?

btimmerbtimmer

Well almost, what i meant was only the inside of the triangle, so the blue line stops at the bottom

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logo-artamad-XctkiMT2

No comments

artamadartamad

Is this it?

btimmerbtimmer

Not exactly, i meant the blue line on the inside of the orange, so exactly on the border between orange and white. You have made it in the middle of the orange. I hope im making sense.

Thanks!

btimmerbtimmer

Not exactly, i meant the blue line on the inside of the orange, so exactly on the border between orange and white. You have made it in the middle of the orange. I hope im making sense.

Thanks!

btimmerbtimmer

Not exactly, i meant the blue line on the inside of the orange, so exactly on the border between orange and white. You have made it in the middle of the orange. I hope im making sense.

Thanks!

btimmerbtimmer

Not exactly, i meant the blue line on the inside of the orange, so exactly on the border between orange and white. You have made it in the middle of the orange. I hope im making sense.

Thanks!

artamadartamad

Im confused at the moment. sorry, could you send me an email regarding the image you want to see? :)

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No comments

artamadartamad

Like these?

artamadartamad

Let me know if I get the 2 triangle oranges right and a blue inside

btimmerbtimmer

Its probably too busy for the eye, but its what i meant for you to do yes. The original is still best

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logo-artamad-Ni3fhH1c

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btimmerbtimmer

Nice man thanks for your new designs, i like the top one, can you try it with just two clean orange triangles and the blue one in the middle, so without the connections, thanks! Ill discuss with my partner in a few minutes

btimmerbtimmer

Ok in addition. I have talked to my partner. We want to try sometging else as well.

- can you close the P
- can you use a lettertype which is less square, have a look at Yozana last design, its more rounded,it can be more square and straighter than that one, but just a little more rounded. still fluent. and can be just slightly slimmer, not too fat letters. can you try a couple, just to see mainly the E a more rounded version. Just use the basic open A for this one.

thanks A LOT!

artamadartamad

Should I delete the others?

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artamadartamad

1 - 2 or 3?

artamadartamad

Any thoughts on these? :)

btimmerbtimmer

I like the second one best.its good. But for the alternative,try to forget this A maybe. Its ok but im really looking for something new. Have a look at what 1K did. That is interesting because it has an upward arrow which can be used in the pitch to describe what our training will do. Im not saying to exactly copy his one but see what you can come up with. Maybe use elements.

For example a blue triangle in the middle with an orrange arrow making a bigger one around it. But im not a designer, dont know if that works.

We would like an A to be proud of, which is beautiful on its own just to look at. because it will be the symbol of our business.

And dont worry we are not talking to other designers any more. So really give it your best please :)

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No comments

artamadartamad

Is this it?

artamadartamad

Any updates? :D

btimmerbtimmer

Hi Artamand. Look you are our favourite. We will go with your design but, We only have one more thing. The A. Let me explain, we give training to athletes so they can have a higher peak. Normal training would give a small peak (small effect) (small blue triangle, for example) and our training will give a better fundament and a higher peak. (big orange triangle)
We want to use this A example in our pitch, so it would be great if these two elements are in the A, to explain.

So we would like you to try and make a new alternative A, one that if you look st it its a nice logo on its own.

It would be nice if you can combine the two colours to give the impression i described above.

We have two more days, try to make it work, we have faith in you :)

Ps this all aplies on your last design, slanted peak, without red line

artamadartamad

Alright thank you, will do. will send it today for any more changes in the upcoming days. THANKS!

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artamadartamad

alternative A

artamadartamad

Updates?

artamadartamad

Any changes you need?

btimmerbtimmer

Great thanks! Can you make one modification on the one before the last one. Can you make it with a normal E like you did in the beginnen, when its slanted it doesn't look like a block. And can you take the point off the P to see how that looks? The rest is good.

artamadartamad

Please check recent design. Any changes?

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logo-artamad-abQOgS1Y

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artamadartamad

Adjusted the 'E' anymore changes?

btimmerbtimmer

Thanks. I will discuss with my partner, I think yours is the best so far

artamadartamad

Alrighty, will wait for further instructions to be able to send more revisions

artamadartamad

Any updates before the project ends?

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artamadartamad

No slant.

btimmerbtimmer

Great thanks, i will discuss with my partner. Can you bring the subtekst out even more? Thicker line and thicker letters so they really stand out?

artamadartamad

On this design? Cause we are only allowed to send 15 designs. I might fill them if I do all the revisions and not have enough more to make you satisfy. Should I revise this one with different letters?

btimmerbtimmer

Yes on this one, they're is no other way to send me designs right everything goes through the website

btimmerbtimmer

Also could you do something with the E, to make it look less a block, just a tiny change, to see if it works, like a corner off the bottom

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artamadartamad

All letters slanted to define movement

btimmerbtimmer

Ok can you do a modification on this one, How many do you have left? We would like to see , Onlyh PEAK slanted, than fundamentals and the subtext normal. can you make fundamentals a little bigger, as well as the blue stripe with the subtext a little bigger, and the letters of the subtext thicker so the text stands out better in white. Also the colour. Can you make the orange, a bit darker, slightly more red and fluerescent? and the blue just very slightly darker blue? thanks so much! I think were getting close now.

btimmerbtimmer

and the A pointy and not rounded please

artamadartamad

Could you please unrate to 0 the otherdesigns.that.you dont like so I can delete them pls, thank you. If not, i think I can send in 4 more

btimmerbtimmer

ok sure i will delete some

artamadartamad

Btw, i can only delete the ones with 0 ratings and no comments by you. Thanks, will send the revisions later on. Have a nice day!

btimmerbtimmer

Thanks! you have a nice day too!

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No comments

artamadartamad

Any updates?

artamadartamad

Do you need any changes?

btimmerbtimmer

Hi! Thanks for your designs, we like this one, can you do some modifications?
For the colours can you look at aditasingh, she is close on that.
Can you let the E be without the space,
Maybe you have another suggestion, to give the tekst some movement, just subtle, don’t go overboard. Maybe just by edging of the letters somehow like you did with the front upperside of the E, just to see if there is some improvement possible here.
Could you remove the wave in the background
Could you make the stripe below , thicker, and blue, maybe a darker blauw than the tekst above, so the white letters in the subtext will “jump” out. The letters of the subtekst can be a few notches bigger.
Thanks looking forward to the update!
Cheers,
Bryan

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