Logo for a supplier of sport/fitness apparel

GET A DESIGN

Start date: 08-02-2018

Ending date: 15-02-2018

Total budget: € 269.00
WINNER
MellGraphics

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

It is the name Charlie Foxtrot (CF). This is actually the spelling according to the NATO military alphabet and is the abbreviation for Crossfit.

We would like a logo for a company that is focused on the (initial) delivery of t-shirts, backpacks and duffle bags. We want to expand this range later on.

The Logo will be used for the webshop but must also come on our products.

We would like a sleek and cool logo. Although we want a tough and sporty look, this is not due to the use of barbells or kettlebells or that kind of thing.

It must be a clean design that we can use in combination with slogan's.

I have added a number of examples that we like.

Company description

CF (Charlie-Foxtrot) focuses on sporting people. Crossfit, boot camp, defense / fire department / police personnel.

CF is actually the abbreviation for Crossfit and Charlie-Foxtrot is the spelling in the Navo alphabet.

Target group

Our target group are sporting people who want to distinguish themselves from other people with their sports equipment. We want to focus on the middle and top of the segment.

Although we expect defense personnel to belong to our target group, it should not have a military appearance.

Colors, favourites and other requirements

The Logo must have a sleek appearance (perhaps even industrial) where the logo must also be recognizable on small surfaces (badges on bags).

Do not use any obvious objects from the fitness or crossfit world in the design.

In the examples, I also took a logo from a completely different branch that I saw on the brandupply site.

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226 Submitted designs
52 Designers
1 Winner

With many strong entries submitted, the client faced a tough decision, but one design came out on top.

GET A DESIGN

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The winning design perfectly matched the client’s wishes - delivered by a proven talent.

MellGraphics

MellGraphics

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