New visual identity for a company specialized in the civil engineering laboratory

Start date: 04-10-2018

Ending date: 18-10-2018

Total budget: € 369.00
WINNER
Book cover
imalamin46

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


ENGLISH VERSION
The CONTROLAB company wants to modernize and to update its logo, keeping its name CONTROLAB which includes two keywords : CONTROL and LABORATORY.
We are looking forward to having a creative and impacting logo which inspire the activity of our company, with new font and colors. "Pacman" has to disappear ! We look for a new strong identity that must be interpreted as a new start-up, a new turn for the company.
Controlab manufactures and sell laboratory equipments for civil engineering works, such as concrete press, screens, scales ... Have a look on our website www.controlab.fr.
Our company evolves in a technical and worldwide environment, our main customers are civil engineering laboratories and the manufacturers of building bulk materials (cements, concretes) as well as schools and universities.
We want to use this logo for the whole communication, will be also integrated on our equipment from the smallest screen to the largest drilling rig.
The logo must be impacting, functional and able to adapt itself to all the supports.
We will offer a full support during the competition, do not hesitate to ask us for clarifications which will be necessary for you.

Attached the current logo

Company description


Target group


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Colors, favourites and other requirements


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Designer: imalamin46 imalamin46
logo-imalamin46-2f1YPObo

No comments

ZaidatiZaidati

Merci pour votre retour, pouvez vous nous faire une proposition de carte de visite ?

Pour les logos nous souhaitons deux propositions

- un logo avec la couleur Pourpre : (89006e ; C : 50 % - M : 100 % - J : 23 % - N : 6 %) comme proposé ci-dessous (https://images.brandsupply.com/logo-imalamin46-TNKQnCWu_600_600.jpg)

- un logo avec la couleur Bleu ( Bleue (1e324d ; C : 95 % - M : 81 % - J : 43 % - N : 39 %) comme proposé ci dessous (https://images.brandsupply.com/logo-imalamin46-MZpTwYCm_245_170.jpg)

Merci encore

ZaidatiZaidati

Thank you very much for your reactivity, your logo is really interesting.
Can you please send me a business card proposal today?
We will give you an answer before the end of the week.

Warm Regards,

imalamin46imalamin46

Sorry for being late Sir. I will send you the business proposal as soon as possible.
Kind regards.

LA FABRIQUE DE LA TRANSITIONLA FABRIQUE DE LA TRANSITION

Hi,
We would like to thank you for you work and I'm pleased to announce that you are declared as being the winner. Zaidati will come back to you for some minor color changes and the design of the business card.
Congratulations
André Lechat
CEO

imalamin46imalamin46

Thank you so much Sir.

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logo-imalamin46-IYr7uytk

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imalamin46imalamin46

Done Sir.

ZaidatiZaidati

Thank you for your feedback.

Can you make us another proposal, less colorful.

Thank you, we will get back to you on Friday for the final decision

imalamin46imalamin46

Sure Sir.

imalamin46imalamin46

https://i.imgur.com/QY6Nl4N.jpg

imalamin46imalamin46

Please check the link for new business card example.

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logo-imalamin46-FBlKR4k4

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logo-imalamin46-dGPzfEiu

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LA FABRIQUE DE LA TRANSITIONLA FABRIQUE DE LA TRANSITION

Is the gray not too light to be on a machine or on a white board ? Also the aspect ratio of the current logo is not respected.
Any other proposal to compare ?

imalamin46imalamin46

Thank you Sir for your ratings.

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logo-imalamin46-TNKQnCWu

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LA FABRIQUE DE LA TRANSITIONLA FABRIQUE DE LA TRANSITION

Good step.
Do not hesitate to suggest any other design. Please respect the aspect ratio of the current logo. We need also a favicon
Note that it should be visible on a machine/equiupment on a construction site for the civil engineering.

imalamin46imalamin46

Thank you Sir.

imalamin46imalamin46

Hi Sir, Please check my new proposal.

ZaidatiZaidati

Merci pour votre participation, nous avons le plaisir de vous informer que vous faites partie de nos cinq finalistes pour ce logo.

Dans le but de nous aider à finaliser notre concours et de pouvoir ainsi choisir notre logo :
- Pouvez-vous, s'il vous plait, faire des simulations avec les couleurs suivantes : Pourpre : (89006e ; C : 50 % - M : 100 % - J : 23 % - N : 6 %) ; Bleue (1e324d ; C : 95 % - M : 81 % - J : 43 % - N : 39 %)
- Nous proposer un favicon pour notre site web
- Nous faire des propositions de carte de visites
- Faire un essai de votre logo sur l'équipement de laboratoire ci joint : http://www.controlab.fr/Presse béton.jpg
- Faire un essai du logo sur notre laboratoire mobile ci joint : http://www.controlab.fr/Laboratoire mobile.jpg
- Faire un dernier essai sur un véhicule : http://www.controlab.fr/V3DImage.jpeg

Nous souhaitons les éléments suivants pour demain.
Encore merci pour votre contribution et pour votre accompagnement dans la recherche de notre nouvelle identité visuelle.

Cordialement,

imalamin46imalamin46

Thank you Sir for your valuable feedback. I will send you the revised design as soon as possible.

imalamin46imalamin46

Please check my new submission.

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logo-imalamin46-MZpTwYCm

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LA FABRIQUE DE LA TRANSITIONLA FABRIQUE DE LA TRANSITION

Très sympa. N'hésitez pas à nous proposer d'autres versions. Cela doit être visible sur une machine.
100 % de latitude sur les couleurs.
On veut vraiment un logo qui dynamise l'entreprise et marque le changement.
Pourquoi ne pas aller vers des couleurs "flashy" : C 33% M 99% Y 0% N 0% ou C 25% M 99% Y 2% N 0% - Juste une idée - Voir le logo de la société FIVES https://www.fivesgroup.com
Attention à mettre en phase avec notre site web www.controlab.fr

LA FABRIQUE DE LA TRANSITIONLA FABRIQUE DE LA TRANSITION

Merci de nous faire d'autre proposition avec une police suffisamment épaisse pour être visible sur une machine de chantier. Logo épuré et simple, design et élégant avec un dynamisme et un impact fort. Respecter le ratio du logo actuel et prévoir un favicon. N'hésitez pas à être dynamique, inventif sur les couleurs. Sortez du cadre. Nous voulons marquer la rupture. Merci et bon concours !

imalamin46imalamin46

Thank you Sir for your valuable feedback and ratings. Please check my revised design. I have 1 request for you Sir, If you send me the next feedback in english, It will be so helpfull for me.
Kind regards.

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