Re branding thus adaptation of current logo
Contest details:
Silver
- Contest holder: Peter Sanders
- Category: Logo design
- Total budget: € 369.00
- Start date : 07-03-2019 17:26
- Ending date : 09-04-2019 15:20
- Status : Ended
- Relevant files: None
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Available languages:
- Number of designs: 169
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Response rate:
low high
Needs:
psps develops international sales- and distribution networks, for Dutch and foreign SME’s. Our geographical focus is on the UK, Benelux, DACH region and US. Our customer base comprises of private companies as well as public trade- and investment promotion organizations. Our investment services: numerous business development trips since we started in 1999, created an extensive CRM database, helping us to identify Dutch investors (FDI), in commission of foreign regions and countries.
Our 'why"
Success on international markets is all about building meaningful, long lasting human relationships. Understanding how cultures and markets differ, helps us to gain people’s trust. In doing so, short term business results convert into long term success on international markets. This is our clear commitment, to Dutch and international customers, public as well as corporate.
Our pay-off
BUSINESS ABROAD: GET CONNECTED, GAIN TRUST, GENERATE REVENUE
Name change
From:
psps consultants
export & investment services
To:
psps business abroad
international business development
We have used psps for 20 years, the addition 'consultants' is not always regarded positive in some countries. We want more immediate understanding of what it is we do.
Our demands/expectations
The current colours are e02d29 rood, 6c6d6c grijs. We would like to stick to those colours.
We like the combination of word and image logo components. We like the idea of being able to use these components separately.
The image logo (the square or whatever it will turn into) should be recognizable from a distance. We should be able to use it even in small versions (i.e. business cards).
We would like to stick to lower case lettertype
We do not prefer the use of gradients
Would be preferable if the logo can be used on a white as well as a black background
Pls. do not use stock vectors
Pls. be aware that small adjustments are also welcome. In the current image logo (the square) there is a "C" in the middle, which referred to consultants; this is not relevant anymore in the new name.
Company description:
Target group:
Colors, favourites and other requirements
sariaka
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Peter Sanders says :
Thanks looks good. We like the version where the second text line is aligned better. Could you that version with the word "business" in grey instead of red. could you advise us on the lettertype we should use on our business cards?
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sariaka says
Thank you.
I have done the changement. And, I have send you a private message.
Sariaka -
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Peter Sanders says :
Thanks for these. The bottom line might be hard to read when sized down. Could you size it up and put the logo next to the text instead of above?
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sariaka says
Thank you
I have made the adjustment for the logo.
And I have send it.
Sariaka -
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sariaka says
Hi
This logo is based on your last logo.
I have changed the "C" in the square by "B".
I have done this to keep continuity in your logo.
Hope you like this.
Sariaka -
Peter Sanders says :
Hi Sariaka,
Could you replace the B in the logo into a P? We'd like to see what that looks like. -
sariaka says
I have done the modification of B into a P.
I have made 2 versions of P: one with top-left rounded corner and the one with top-left sharp corner -
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Peter Sanders says :
We reached a consensus: we like the colour version of this logo the best! Congratulations, well done! We would like to get in touch to finalize a number of things in collaboration with you. One thing is that we want a version whereby the image logo is on the left and the word logo next to it, on the right side. Regards, Peter
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MellGraphics says
COngratz :)
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sariaka says
Thank you
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sariaka says
Hi
I have made the change for the logo.
Best regards
Sariaka -
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Peter Sanders says :
Thank you, see & understand changes made. It is subtle, chique.
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Peter Sanders says :
Thank you, looks nice. Boldness of psps puts much emphasis on it, no need for that. Second line seems quite small, not sure if it would be still readable in smaller versions. Like the simpleness of the visual, wondering if it adds meaning to the logo.
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sariaka says
Hi
thank you for your feedback.
I have made some change on the logo.
Sariaka -
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Peter Sanders says :
Dank. Beeldlogo is mooi gestileerd, ben nog niet zo overtuigd van de gestileerde wereldbol.
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sariaka says
Hi,
Thank you. I will work on another design -
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Peter Sanders says :
Zie hierboven
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