Design a logo and style for Play Learn Change

Start date: 13-02-2015

Ending date: 20-02-2015

Total budget: € 589.00
WINNER
Book cover
nikola1122

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


We are looking for a logo and a style that combines learning, (personal and organisational) development and strategy development with a playfull touch. Our logo should show how we work with playfull techniques and serious gaming to support our customers in handling their challenges and achieving their goals.

Company description


We focus on schoolorganisations, colelges, universities companies and other organisations on a team, group or individual level. We introduce them to hands-on / brains-on learning and development techniques. They experience them themselves, talking about and solving a challenge of their own, and we train them to apply the same techniques in their own work. That could be teaching students or discussing the new company strategy with their colleagues.
We show that these hands-on / brains - on techniques really connect to the 21st Century Learning phylosophy not only usable in a Science and Technology but also for teaching and improving on language and communication skills. In short: we help them to use all their available talents and skills.

Target group


Professionals in education, companies or other organisations.

Colors, favourites and other requirements


Although we work a lot with specialized (educational) LEGO products (like LEGO Serious Play) we rather not have LEGO in our company logo.
Of course we do hope that the use of colors and movement in the logo can show the playfullness although it should not harm our professional iamage.
The logo should contain the words 'Play Learn Change', although that might be only as a title below or besides a graphic.

Designer: nikola1122 nikola1122
logo_stationery-nikola1122-hBhhV7x2

No comments

nikola1122nikola1122

Business card 90x50 mm
Memorandum 297x210 mm
Envelope 230x110 mm

Best regards,

Nikola

JelledeJongJelledeJong

Hi Nikola, very nice designs! We had a litte discussion and would chouse the logo with the blue part at the bottom. COncerning the small icons: de ball is good, we prefer the light bulb at the left and the two 'ghosts' at the bottom. Perhaps you could make these icons more iconic, so with less detail. (like the ball) But without any final result yet (that's for tomorrow) we already thank you for all the work!
Best regards,
Jelle

nikola1122nikola1122

Hello,

I'll start immediately with work!Be sure that i will make changes as soon as it possible.

Best regards,

Nikola

JelledeJongJelledeJong

Hi Nicola, we had a new look this morning. We feel we're almost there. In daylight we cahnge our opinion and choose the 'pink' color over the dark blue. We like the lightbulb and the 'yong and yang' icon (although it still moght be a little more iconic, so without the details in the little icons. Like the 'head' icon on the top representing a person for us.) we do want to ask you if you could have a last look at the letterhead. We really like the front of the BusinessCard and would like to ask if you could do something with the design for the letterhead in that direction.

Many thanks,
Jelle

nikola1122nikola1122

Hello,
I will make that changes today ('pink' and 'yong and yang'). Also, i'll make letterhead with business card elements.

Best regards,

Nikola

nikola1122nikola1122

Hello,
I will make that changes today ('pink' and 'yong and yang'). Also, i'll make letterhead with business card elements.

Best regards,

Nikola

nikola1122nikola1122

Hello,
I will make that changes today ('pink' and 'yong and yang'). Also, i'll make letterhead with business card elements.

Best regards,

Nikola

nikola1122nikola1122

Hello,
I will make that changes today ('pink' and 'yong and yang'). Also, i'll make letterhead with business card elements.

Best regards,

Nikola

nikola1122nikola1122

Hello,
I will make that changes today ('pink' and 'yong and yang'). Also, i'll make letterhead with business card elements.

Best regards,

Nikola

nikola1122nikola1122

Hello,
I will make that changes today ('pink' and 'yong and yang'). Also, i'll make letterhead with business card elements.

Best regards,

Nikola

nikola1122nikola1122

Sorry about all these messages, there was a problem with the connection ...

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logo_stationery-nikola1122-Kk3wzGtM

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logo_stationery-nikola1122-DwZ08cbI

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logo_stationery-nikola1122-VReyDSYy

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nikola1122nikola1122

Hello,

This is my suggestion for business card. I have chosen this logo but if you want some other just say. I'll make soon memorandum and envelope.

Best regards,

Nikola Markovic

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logo_stationery-nikola1122-xCTS7peS

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nikola1122nikola1122

Hello,

I also made this...

Best regards,

Nikola Markovic

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logo_stationery-nikola1122-nJNtFnQO

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nikola1122nikola1122

Hello,

I am sorry you waited a little.I think that your suggestions are excellent! I made some changes and i hope you like it. I will continue to work on tihis contest and try to find some new idea for icons (learn and changes)!

Best regards,

Nikola Markovic

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logo-vizitkarte-memorandumi-dizajn-nikola1122-3SqL8fia

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JelledeJongJelledeJong

Definitely a good improvement! Just wondering if the little pictures in the corners could become a little bit more connected to the words(although) we understand the intention. Thnx.

nikola1122nikola1122

Hello,

I am glad that you like the idea! I'll try to make some changes to make it better. I'll replace the ball and cube with some other symbols who have more connections with "Play" and "Learn".

Best regards,

Nikola

JelledeJongJelledeJong

Hi Nikola, thank you for your reply. We looked at your logo and have some more feedback.
- we turned the logo 45degrees anti clockwise and immediately it triggered our feelings in a positive way.
- If you rotate the logo that way the sphere and green lines become a sort of 'happy person'. We like that1 (keep the sphere ;-))
- what we now question is if you could change the images for 'Learn' (the cube?) and 'Change' (the arrows?). Especially the arrows feel a little bit to linear.
- Perhaps think about three colors that 'interconnect' more. or perhaps a little extra element to make that connection? We would like to change the red color into a little different one.
- If the logo is rotated, the words rotate too. That we like. Could you remiove the dots behind the words?

Don't feel offended by these questions. We see the potential in the logo.
Thanks

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logo-vizitkarte-memorandumi-dizajn-nikola1122-egcOfThg

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nikola1122nikola1122

Hello,

If you want to change something, just tell. I am open for any suggestions!

Best regards,
Nikola Markovic

JelledeJongJelledeJong

Hi Nikola, thank you for your suggestion. We think this logo feels bit to common and is not connected to the flow between Play Learn Change.

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logo-vizitkarte-memorandumi-dizajn-nikola1122-Zk4cESZc

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