It all started with an idea...

Needs

For the company ECHOOO and HORSEPROFILE we are looking for two logos. The logos need to be connected to each other even though the websites will be seperate from each other (same layout, same fonts, same colours) and still be matching with each identity as well.

For both businesses the DISC personality profiles will be used and these colours could come back within the logos. Apart from this we would like to make the website black and white with a touch of colour of DISC (red, green, blue and yellow).

ECHOOO is about leaderschip and teamtraining and is focussed on working together effectively through gaining more insights in one's own behaviour and then recognizing the behaviour of colleagues and knowing how to deal with that and take this into consideration. The products include coaching/training for teams (on how to work together more effectively and with more joy) and leaders that want to lead better or have to guide organisational changes. ECHOOO (stands for echo in Dutch as well) stands for development and progress. The Os in the word ECHOOO stand for ontwikkeling (progress), organisation, ontplooiing (development)

HORSEPROFILE is the second business that focusses especially on the horse markt and includes trainings for horse riding instructors, riders, horse owners and entrepreneurs within the equine sector. The logo needs to contain a horse profile (side view from the head). The DISC colours could come back within the profile of the horse or within the sublines of the text.
HorseProfile gives riders insights in their own behaviour based on a ridertype and insights in the preferences of their horse. By adjusting to this the partnership of human and horse will be enfored and they can train with more joy and result.

Company description

Target group

Colors, favourites and other requirements