Design a original logo for a new staffing and recruitment agency focused on technical industries

Contest holder: Heronengineers
Category: Logo design
Status: Ended

GET A DESIGN

Start date: 23-09-2014

Ending date: 23-10-2014

Total budget: € 200.00

WINNER

Creator

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Design a logo for a new staffing and recruitment agency focused on technical industries: Heron Engineers.

Heron Engineers is characterized by the following keywords:
• Progressive / innovation / development
• Original
• Personal / human
• Quality / professional
• Pragmatic / concrete

Heron Engineers focuses on recruitment, selection, training and secondment of highly trained engineers mainly in the heavier technical industries such as oil and gas, shipbuilding, heavy machinery, etc.

Heron is derived from Heron of Alexandria:
http://en.wikipedia.org/wiki/Hero_of_Alexandria

The logo must be recognizable and easy to remember, it will be used in all communications. It must radiate the above listed keywords. Also read the company description for further explanation.

Ideally, the logo can be used in a later stage to serve other markets (besides Heron Engineers, there will also be for example Heron Healthcare, focused on recruitment, selection, training and secondment of highly trained health care professionals), by some simple adjustments of the logo (for example, change color and replace the text Engineers by Healthcare).

Company description

With other revenue and business models Heron wants to bring quality and humanity back on the first place. Heron is characterized by:
• An integrated approach to learning and work, from student to young professional with 3 years working experience;
• Other revenue and business models;
• Other reward systems for internal employees;
• Tapping talent from other sources with original recruitment campaigns;
• Sophisticated tools as extra customer service such as a training to reduce the time spend on learning a new employee the basics.

Target group

Firstly, active and latent jobseeking highly trained technicians. This applies in particular to engineers who are student (ie, 20 years) to engineers with 5 years experience (in their early thirties).

The logo should also appeal to potential clients: clients are technology and heavy industry companies in the Netherlands, mainly the bigger SMEs or large companies. They often operate internationally and are often companies in the manufacturing industry.